ACG wraps up fourth fund at $350 mln

Alliance Consumer Growth has closed its fourth fund at a hard cap of $350 million. Alliance Consumer Growth Fund IV will focus on investing in fast-growing “rising star” brands. No placement agent was used for the fundraising. Kramer Levin Naftalis & Frankel LLP served as legal adviser for ACG IV.


NEW YORK, NY & LOS ANGELES, CA, July 18, 2018. Alliance Consumer Growth (“ACG”), a leading consumer-retail focused growth equity firm, announced the closing of Alliance Consumer Growth Fund IV, L.P., (“ACG IV”) at its hard cap of $350 million. ACG IV, which was oversubscribed and is largely comprised of returning ACG limited partners, will follow the same investment strategy of ACG’s prior funds, focusing on fast-growing “rising star” brands.

Since 2011, ACG has invested in several high-growth consumer and retail companies, eight of which subsequently had notable exit events. Brands that ACG has successfully partnered with as an earlystage, minority investor include Shake Shack (later completed an IPO as NYSE: SHAK), Babyganics (later acquired by SC Johnson), Suja Juice (later partnered with The Coca-Cola Company), KRAVE Jerky (later acquired by The Hershey Company), EVOL Foods (later acquired by Boulder Brands), barkTHINS (later acquired by The Hershey Company), The Honest Kitchen, Tata Harper Skincare, Harry’s, LOLA, Pacifica Beauty, Blaze Pizza, Snooze AM Eatery and Tender Greens, among others.

Founded in 2011, Alliance Consumer Growth specializes in providing minority growth capital and industry-specific experience, to fast-growing, entrepreneurial consumer product and retail brands.
Focus categories include food, beverage, personal care, beauty, pet, baby, retail and restaurants.
In 2015 ACG was named as the top consumer-retail focused firm in GrowthCap’s ranking of America’s “Top Growth Equity Investment Firms.” Also in 2015, ACG’s founders were named to Fortune Magazine’s “40 Under 40” list of the most influential young people in business. In 2018 ACG was recognized as one of America’s “Top 50 Private Equity Firms in the Middle Market” by Grady Campbell Inc.

Kramer Levin Naftalis & Frankel LLP served as legal advisor for ACG IV; no fund placement agent was used. ACG’s debut fund, Alliance Consumer Growth Fund, L.P., was launched in 2011. ACG Fund II was raised in 2014, and ACG Fund III was raised in 2016.