On the heels of a $10 million venture round this summer, Act-On Software, which is developing cloud-based integrated marketing platforms, has acquired the assets of marketing automation software maker Marketbright. Terms of the deal were not released. Beaverton, Oregon-based Act-On is backed by venture capital firms Trinity Ventures, U.S. Venture Partners and Voyager Capital, as well as by Cisco.
Act-On Software, provider of the industry’s fastest growing integrated marketing platform, today announced that it has acquired the assets of Marketbright, an early pioneer in marketing automation software.
“We are extremely pleased to be in a position to be able to do this. Marketbright was certainly one of the pioneers of the marketing automation space,” said Raghu Raghavan, Founder and CEO of Act-On Software. “We look forward to the opportunity to bring current Marketbright customers into the vibrant and growing Act-On community.”
“With customers like Siemens and Motorola, Act-On is well suited to provide an excellent transition choice for Marketbright customers” said Erik Bower, CEO and Co-founder of Marketbright. “I have been impressed with the depth and breadth of their solution, and all of us are extremely pleased to be partnering with them.”
The Marketbright acquisition further accelerates Act-On’s rapid growth trajectory and increased market presence. With 350 customers spanning all sizes and industries, Act-On continues to be a bright spot in the Marketing Automation industry.
Act-On Software’s cloud-based, integrated marketing platform is rapidly becoming the foundation for successful business growth strategies for organizations of all sizes. Act-On’s rapid implementation and highly intuitive user interface accelerate the execution of multi-channel online marketing campaigns by automating critical marketing tasks, and by providing rich graphical analytics and reports in real-time.
With Act-On, marketing and sales professionals get unprecedented agility to quantify and adjust their marketing strategies and tactics in real-time, in order to maximize their effectiveness and to ensure positive outcomes.
The Act-On team has over a decade of experience in building and running high-end e-mail marketing platforms, and has benefited from the feedback from over a thousand enterprise customers during that period. The result is Act-On’s third generation platform architecture with 10X the performance and 1/10th the cost, and that runs 24/7.
The company is headquartered in Beaverton, Oregon, and is privately held. It is backed by venture capital firms Trinity Ventures, U.S. Venture Partners and Voyager Capital, as well as by Cisco.