Advent names Rabe operating partner

Advent International said Monday that Jeremy Rabe has joined as an operating partner while Livia Masnaghetti was named an industry advisor. They will work with Advent’s global retail and business and financial services teams to identify and assess investment opportunities in the loyalty and marketing services industries worldwide. Rabe most recently served as CEO of Premier Loyalty & Marketing while Masnaghetti was special advisor to Aeroplan on its initial public offering and spinoff from Air Canada.

PRESS RELEASE

BOSTON and SÃO PAULO, March 2, 2015 – Advent International, one of the
largest and most experienced global private equity investors, today announced that it
has engaged Jeremy Rabe as an Operating Partner and Livia Masnaghetti as an
Industry Advisor to consult with the firm on investments in the global loyalty and
marketing services sectors.
Mr. Rabe most recently served as CEO of Premier Loyalty & Marketing, a joint
venture of Aeromexico and AIMIA that manages the operations of the leading B2B2C
coalition marketing company in Mexico, Club Premier. Ms. Masnaghetti was
previously a special advisor to Aeroplan on its initial public offering (IPO) and spinoff
from Air Canada and subsequently to AIMIA on other transactions including the
spinoff of Club Premier from Aeromexico into a joint venture.
Mr. Rabe and Ms. Masnaghetti bring a unique combination of operating, financial
structuring and governance experience. They will work closely with Advent’s global
retail and business and financial services teams to identify and assess investment
opportunities in the loyalty and marketing services industries worldwide.
“We have been evaluating the loyalty and marketing services industries for some time
and are excited about the compelling growth opportunities they offer around the world,”
said Chris Egan, a managing director in Advent’s Boston office. “Jeremy and Livia are
two highly accomplished executives with deep networks and strong records of success.
With their assistance, we plan to apply our expertise in the retail and business and
financial services sectors to find and secure attractive investments in these areas.”
“In Latin America, we have identified several attractive opportunities and believe the
region’s high consumer growth and rising credit card penetration are particularly
compelling,” said Mario Malta, a managing director in Advent’s São Paulo office. “In particular, we see significant potential to generate value by spinning off programs from corporations in various industries, including aviation and retail.