Advice Media secures credit facility from Tree Line

Tree Line has provided a credit facility to Park City, Utah-based Advice Media, a digital media company. No financial terms were disclosed. Intrepid Investment Bankers was the financial adviser to Advice Media on the transaction.


Tree Line Capital Partners, LLC (“Tree Line”), a direct lender focused on the lower middle market, served as lead arranger and administrative agent for a first lien credit facility, consisting of a revolver, term loan and accordion (the “Credit Facility”) for Advice Media, LLC (“Advice Media”). Intrepid Investment Bankers served as financial advisor to the Company.

Headquartered in Park City, Utah, Advice Media is a technology-enabled digital media company which manages the online footprint of private medical practices nationwide. Customers trust Advice Media’s end to end platform to build, host and manage websites, improve customer review and engagement, optimize lead generation capability and manage social media activity. Advice Media has experienced strong growth since its founding in 2008, and is owned by its management team, led by Shawn Miele, CEO.

“The Tree Line team ran a very efficient process and truly designed the transaction to meet our objectives,” said Shawn Miele. “We chose to work with Tree Line because of their demonstrated ability to support borrowers with significant post-close capacity for acquisitions and other growth needs. Our new financing structure will be a key driver for our growth ahead.”

Frank Cupido, Partner of Tree Line added, “We’re extremely excited to partner with Advice Media. Shawn and his team have built a very impressive platform with leading customer retention driven by a best in class product offering and a robust technology backbone. This transaction is a great example of our ability to directly partner with leading management teams in the lower middle market. We worked closely with Advice Media to formulate a specific plan for future financings, and look forward to growing a long-term relationship.”

Tree Line provides first lien term loans, unitranche term loans and equity co-investments to lower middle market borrowers with $3M-$30M of EBITDA in North America in transaction sizes up to $150M. Tree Line currently manages over $1.2B in investable capital, and has completed over 80 transactions for acquisitions, recapitalizations, refinancings, expansion projects and other growth capital needs for sponsored and unsponsored companies. Tree Line’s principals have extensive direct lending experience spanning multiple economic cycles and have generated significant repeat investment opportunities from the private equity community through reliable execution coupled with a direct relationship approach. Tree Line is headquartered in San Francisco with offices in New York and portfolio companies across all regions of the United States. See for additional detail.