AEA Investors-Backed Brand Networks Adds to Executive Team

Brand Networks said Tuesday that it has beefed up its leadership team with two new hires. Anthony Green has been named senior vice president and Jeff Madison will become vice president of client services. Prior to joining Brand Networks, Green worked at Optimal while Madison served as COO at Sparkart Group. Headquartered in Boston, Mass., Brand Networks, which is backed by AEA Investors, is a provider of software solutions and digital marketing services.


BOSTON, MA–(Marketwired – Aug 13, 2013) – Brand Networks, a leading provider of integrated social software solutions and digital marketing services, announced today two new additions to its executive team that will be instrumental in driving future growth and accelerating client services. Anthony Green joins Brand Networks as Senior Vice President, New Business, coming from Optimal Inc., a Facebook Preferred Marketing Developer. Jeff Madison joins from Sparkart Group, Inc., an Oakland, Calif.-based digital agency where he served as Chief Operating Officer. Madison will serve as Brand Networks’ first VP of Client Services.
“Brand Networks recently announced a partnership with AEA Investors which is opening up new opportunities for us across the board,” said Paul Falzone, Chief Growth Officer, Brand Networks. “This relationship will allow us to invest aggressively in growth initiatives to bring on outstanding talent like Anthony and Jeff who will be instrumental in helping scale our business to new heights.”
Anthony Green joins Brand Networks with an extensive background in advancing new business, most recently at Optimal where he led business development on the East Coast, Europe and Australia. In his role as SVP, New Business, Anthony will develop and lead a team dedicated to opening new markets and verticals for Brand Networks. Prior to Optimal, Anthony co-founded Concep, a global B2B marketing technology provider that delivers next generation email marketing solutions to more than 250 firms globally.
Jeff Madison joins Brand Networks as Vice President, Client Services, further developing and growing the account management team. Previously, Jeff was COO at Sparkart Group, a digital agency based in Oakland, California, where he was responsible for day-to-day business operations, product and business development, working with some of the largest entertainment brands in the world including, Bon Jovi, The Killers, America’s Cup and the UFC. Before entering the digital field, Madison earned his J.D. from Suffolk University Law School where his emphasis was on Intellectual Property and Entertainment Law.
“It’s an exhilarating time for digital marketers, as social platforms like Facebook, Twitter and LinkedIn blaze new advertising trails with continued innovation and steady growth,” said Jamie Tedford, Founder & CEO of Brand Networks. “With our Social Marketing Stack, we help the largest brands in the world centralize and simplify their social efforts, empowering responsive social marketing at scale. We are cultivating a team primed to be a driving force as the social marketing space continues to expand and we are excited for the next phase with leaders like Anthony and Jeff.”
Brand Networks recently announced that it raised $68 million in growth financing from AEA Investors, a leading global private equity firm with more than $6 billion of assets under management. In addition to growth in sales and global reach, the funds will be used to accelerate product development, including expansion to social platforms like LinkedIn where Brand Networks has recently been selected to join an elite group of just seven Certified Development Partners.
About Brand Networks
Brand Networks is a leading provider of integrated social software solutions and digital marketing services for the world’s most liked brands. Brand Networks delivers enterprise-ready social applications with its Social Marketing Stack™, which harnesses the integrated power of social networks to generate stories at scale, build brand loyalty and foster more profitable customer relationships. As a Facebook Strategic Preferred Marketing Developer, Brand Networks is one of a small number of companies to be awarded all four PMD badges: Ads, Pages, Apps and Insights. Brand Networks is also a LinkedIn Certified Developer Partner, selected for delivering engaging experiences on the LinkedIn platform. Brand Networks is headquartered in Boston, MA, with offices in Los Angeles, New York City, Rochester, and Toronto. For more information, please visit