Affinion Sets IPO Terms

Affinion Group Holdings Inc., a Norwalk, Conn.-based provider of integrated marketing and loyalty solutions, has set its IPO terms to 32.5 million common shares being offered at between $15 and $17 per share. It would have an initial market cap of approximately $1.58 billion, if it prices at the high end of its range. Affinion plans to trade on the NYSE under ticker symbol AFI, with Morgan Stanley and Deutsche Bank Securities co-leading a roster of 10 underwriters.


Apollo Management acquired Affinion in October 2005 from Cendant Corp. for approximately $1.83 billion.