Allegiance Adds Harrington to Board

Allegiance, the Utah-based provider of services to increase client interaction with service providers and other companies, has added Christopher C. Harrington to its board of directors. Harrington previously worked for Omniture prior to its acquisition by Adobe Systems, and after, became head of enterprise sales for Adobe in the Americas.


Healthy Directions Discovers Key Customer Insights Using Voice of Customer Platform from Allegiance
VOC program improves product repurchase rates and identifies factors leading to product loyalty
SALT LAKE CITY — September 5, 2012 — Allegiance, a provider of VOCi (Voice of Customer Intelligence) technology and services, today announced that Christopher C. Harrington has joined the Allegiance Board of Directors. Harrington has 25 years of experience in leading and managing national and worldwide sales teams operating across diverse markets. His expertise in business management, global marketing strategy and product development will help guide Allegiance’s future growth.
“Chris is a strong marketer, and we look forward to benefiting from his insights and experience as a member of our board,” said Adam Edmunds, president and CEO of Allegiance. “His rich experience and his understanding of our core strengths and the needs of our customers will help us maximize opportunities in current and future markets.”
Following the acquisition of Omniture by Adobe Systems in October of 2010, Harrington took over enterprise sales for Adobe in the Americas where he had responsibility for $900 million in annual revenue. Prior to the Adobe acquisition, Harrington was president of worldwide sales and client services at Omniture Inc., where he drove annual recurring revenue from $1.5 million to more than $500 million and had full responsibility for all customer-facing and revenue-generating activities throughout the company.
“Allegiance is already an industry innovator and technology leader that has achieved tremendous success,” Harrington said. “I look forward to helping the executive team deploy its technology broadly across the global marketplace into other applications and industries.”
Prior to joining Omniture, Harrington forged a strong track record in leading and managing national and worldwide sales operations. Prior positions include vice president of worldwide sales for Domain Systems, Inc., an enterprise software provider; vice president, worldwide sales of RichFX, Inc.; and vice president, worldwide sales of Viewpoint Corporation, where he helped facilitate the acquisition of Viewpoint into Computer Associates in 1999.
Earlier in his career, after attending Southern Utah University, Harrington was national sales operations manager for The DIRECTV Group, Inc. and call center director for Convergys Corporation. Harrington was recognized by the American Business Awards (The Stevies) as the Global Sales Leader in 2006 and 2007. Additionally, the Omniture sales team that he built was recognized as the Best Global Sales Team in 2004, 2005 and 2006.
Allegiance Supporting Resources
About Allegiance, Inc.
Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel 360 degrees feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information about Allegiance, visit