Allurent Raises Second Round

Allurent Inc., a Cambridge, Mass.-based provider of ecommerce software for retailers, has raised an undisclosed amount of second round funding. Return backer Polaris Venture Partners led the round, and was joined by GSI Commerce Inc.

Allurent today announced that it has secured a second round of institutional financing led by Polaris Venture Partners. Polaris participated in Allurent's initial round of financing and is reinvesting. GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce solutions, also participated in this round. Allurent's software products enable Internet retailers to deliver engaging online shopping experiences from initial browsing through final purchase. The company will use the funding to strengthen and expand its market and product reach. Allurent's strategic relationship with GSI Commerce