Alpha Private Equity Buys Françoise Saget Linvosges from Activa Capital

Françoise Saget Linvosges, a French mail-order company specializing in household linens, has been acquired by Alpha Private Equity Funds, which specializes in family-owned businesses and corporate spin-outs.


Françoise Saget Linvosges is the leading French mail order company specialised in household linens. After a successful spin-off from the Yves Rocher group organised by Activa Capital in 2006, Françoise Saget merged in 2007 with Linvosges, an upscale household linen designer and retailer. Yves Rocher remained a minority shareholder alongside Activa Capital and the management.

François Saget Linvosges has known a strong and continuous growth under Activa Capital ownership and management by Marie-François Kerhuel, the CEO. In 3 years, the turnover has grown from 48 M€ to 130 M€.

Christophe Parier, Partner at Activa Capital, said: « The Françoise Saget Linvosges story illustrates Activa Capital’s expertise in the field of corporate spin-offs behind top managers and our capacity to implement successful build-up strategies. There is still plenty of growth potential for Françoise Saget Linvosges, especially through new acquisitions in France and abroad.” 

Thomas Mulliez, Director at Alpha Associés Conseil added: « Alpha Private Equity Fund 5 is very happy to have completed this transaction. The decision was easy to make considering the management team (led by Marie-Françoise Kerhuel and Stéphane Poumailloux), the successful multi-channel strategy (traditional mail order services, internet, and retail) in addition to the strength and the complementary features of the two brands Françoise Saget and Linvosges and the group’s growth potential.





About Alpha Associés Conseil

Alpha Associés Conseil is the French advisory company to the Alpha Private Equity Funds. Funds advised represent €1.5 billion. The Alpha Funds specialize in leveraged buy-out and capital development situations, targeting medium-sized companies (Enterprise Value between 30 – 300 M€) in France, Italy, Benelux, Switzerland and Germany. The Alpha Funds back managers of growing companies, holding strong and strategic position on their markets. They are generally family-owned companies or spin-offs from large corporations. For more details, please visit our website:


About Activa Capital

Activa Capital is a leading French mid-market private equity firm. Activa Capital manages over €500 million of funds on behalf of a wide range of institutional investors. Its mission is to partner with ambitious mid-sized French companies, valued at €20-200 million.

The current portfolio of Activa Capital includes investments across consumer goods (Materne – Mont Blanc, Pro Natura, Bruno Saint Hilaire), business services (Logitrade, Ergalis – Selpro), distribution  (Sport 2000) and industrial (Créal) sectors. For more details, please visit our website: