Alta To Sell Jumpstart Automotive

Hachette Filipacchi Media US, publisher of such magazines as Car & Driver, has agreed to acquire Jumpstart Automotive Media, a San Francisco-based vertical advertising network focused exclusively on the automotive industry. The deal includes an initial cash payment of $84 million, plus up to $26 million in earnouts in 2008 and 2010, based on the reaching of certain specified earnings targets. Jumpstart Automotive Media raised $10 million last summer from Alta Communications, at a post-money valuation of approximately $40 million.