Alven Capital Invests in Lengow

Alven Capital, the VC based in Paris, France, will invest $1.8 million in Lengow, a SaaS provider to online retailers. Lengow was founded in July 2009 and counts Kima Ventures among its other investors. Funds will be used for R&D and for international expansion to the U.S., according to a statement released by the companies.


Created in July 2009, Lengow offers an SaaS web solution which allows online retailers to:

– Index their product catalogues quickly and easily on more than 400 distribution channels (comparison shopping sites, marketplaces, affiliate networks, retargeting sites, sponsored links, newsletters and social networks) for optimum visibility,
– Control their expenses and maximize their profitability due to ROI calculations per product,
– Centralize their marketing activities on all channels via one single platform,
– Set-up promotional campaigns quickly and easily thanks to the planning of automatic rules.

The Lengow solution’s simple, fast and intuitive interface is equally adapted for e-tailers as well as for web agencies.
Lengow currently has more than 400 clients in France and Europe, diffuses more than 35 million products on nearly 6,800 feeds every day and counts 20 employees.

The investment funds from Alven Capital will allow the company to continue its progression and to accelerate its principle strategic objectives in two major areas:
– The development of its solution on the international stage, specifically targeting the American market,
– The reinforcement of its R&D department in order to continue the evolution of its solution.

“We are extremely delighted to welcome Alven Capital. This investment will allow us to consolidate our development in France and to greatly accelerate our international development; all the while continuing to launch new features in order to better respond to the needs of our clients,” says Mickael Froger, co-founder of Lengow.

“After having won over several of the biggest names in the French web industry, such as La Redoute,, 3 Suisses, Decathlon, Darty and also BrandAlley and Castorama, we have decided to offer our services to other European markets and to soon establish ourselves in the USA and Canada,” continues Jérémie Peiro, co-founder of Lengow.

Jeremy Uzan of Alven Capital explains,“In less than two years, Lengow has established itself among the leaders of its market, thanks to an accomplished technological solution which is continuously being enhanced and improved upon by an outstanding technical team. Lengow also distinguishes itself by its attentive service to its customers, whose needs are perfectly understood and addressed. We are delighted to join the adventure alongside Mickael Froger, Jérémie Peiro and all the talented people who constitute the Lengow team.”

Advisory Board
Strategic audit: Martin Copper – UNAMI
Financial audit: Aimery de La Rochefoucauld – Audixia
Legal counsel for Lengow: Benoît Amiel
Legal audit and counsel for Alven Capital: Arthur Dethomas, François Brocard, Matthieu de Vallois –
Cotty Vivant Marchision & Lauzeral

About Alven Capital

Alven Capital ( is an independent venture capital firm which manages €150 million, mainly for the accounts of institutional investors. Alven Capital contributes to growing companies in the internet, media and technology sectors.
Alven Capital has already invested in more than 50 European companies, including Companeo,,, Newsweb/, MakeMeReach, Aquarelle, MonShowroom, Liligo, Splendia, MobPartner, eBoutich, myfab, Planetveo, Qosmos, Webhelp, Prowebce, etc.

Contact: Kablé Communication Finance
Laetitia Maccioni – +33 (01) 44 50 54 71 – laetitia.maccioni[.]

About Lengow

Created in 2009 by Jérémie Peiro and Mickael Froger, Lengow ( is an innovative solution which allows e-tailers to optimize their visibility and profitability on all online distribution channels, including comparison shopping sites, affiliates networks, marketplaces, retargeting sites, sponsored links and social networks. The expertise of its founders allows the company to provide a consultancy service to accompany its clients throughout their projects, as well as an R&D department which allows for the constant evolution of the Lengow solution.