AM Conservation Group invests in Service Concepts

AM Conservation Group, a Kohlberg & Company portfolio company, said Tuesday that it has invested in Service Concept. Financial terms weren’t announced. Service Concepts provides products and services to utilities and municipalities. AM Conservation Group also recently invested in GoodCents, which offers program management and implementation and product solutions for utilities and cooperatives in North America.


CHARLESTON, S.C.–(BUSINESS WIRE)–AM Conservation Group (AMCG), the nation’s leader in energy and water conservation solutions, along with Kohlberg & Company its private equity partner, are planning for expanded capabilities in the energy industry. As a continued effort to develop its targeted platform of serving utility, electric cooperative and government agency entities, AMCG has made an investment in Service Concepts.

Founded in 1999, Service Concepts was created by electric co-ops for electric co-ops with services that meet their needs and their residential and commercial/industrial members across the United States. AM Conservation Group’s partnership will strengthen Service Concept’s capabilities and financial backing and enhance the energy efficiency program support for its network of electric cooperatives.
“I’m delighted to announce our investment with Service Concepts as it will be beneficial to all parties involved. Service Concepts aligns with our conservation mission and has the capacity to reach a broad customer group,” said Todd Recknagel, CEO of AM Conservation Group. “With a growing national focus changing conservation behavior and response, we are committed to expand our capabilities to accommodate targets within our platform.”
This new partnership with Service Concepts will greatly increase AMCG’s national reach into rural communities, by providing even greater support for energy programs with high quality products, program fulfillment and sourcing services. “Our partnership with AM Conservation Group significantly adds to the support we’re able to offer our co-ops. Customers will continue to enjoy the competitive pricing and excellent service with far greater resources,” said Steve Thrash, General Manager of Service Concepts.
AM Conservation Group also recently made an investment in GoodCents, a leader in full-scale, demand-side services, energy efficiency program management and implementation and product solutions for some of the largest utilities and cooperatives in North America. With over 400 professionals in the field, GoodCents offers solutions to meet complex energy goals, while delivering an integrated approach that streamlines efforts around specific needs.
“I see a very bright future for all of our companies, certainly more so now that we’ve teamed up with other organizations who are also dedicated to a comprehensive platform for servicing the electric utility and cooperative industries,” said Bill Rodgers, CEO of GoodCents. “Our strategy of becoming the premier fully integrated demand side management provider stems from our value of catering to a wide-range of conservation needs.”
Established in 1989, AM Conservation Group, Inc. is a leading provider of products and services to utilities and municipalities. Founded on principles of customer service and energy conservation, AM Conservation Group provides each and every client with personalized service, attention to detail and appreciation of individual business needs to ensure objectives and ultimate satisfaction are met. AM Conservation Group develops, manufactures and distributes professional-grade products for the conservation industry, including energy efficient lighting like LEDs, weatherization products, water saving showerheads, faucet aerators and toilet tank devices as well as managing utility program services. Since its inception, AM Conservation Group has supplied some of the largest and most successful conservation programs in U.S. history with utility companies, government agencies, and municipalities. For more information:
Service Concepts was founded in 1999 by over 30 electric cooperatives to serve the needs of electric coops and their residential and commercial/industrial members. Originally created by Co-ops, for Co-ops, Service Concepts provides new ways to bring value-added solutions to rural communities while reinforcing the cooperatives’ value. Now with over 300 cooperatives and other community organizations in 42 states, Service Concepts facilitates energy programs with quality efficiency products, fulfillment and product sourcing services.
GoodCents is a North American integrated DSM provider offering utility partners program solutions to meet complex energy goals while delivering an integrated approach that streamlines efforts and increases results. With a well-established 38-year track record, GoodCents helps some of the largest utilities in North America devise and implement new programs designed around their specific needs. For more information, visit
Kohlberg & Company, L.L.C. is a leading private equity firm specializing in middle market investing. Since its inception in 1987, Kohlberg has organized seven private equity funds, through which it has raised over $5 billion of committed equity capital. Over its 27-year history, Kohlberg has completed 64 platform investments and well over 100 add-on acquisitions, with an aggregate transaction value of approximately $10 billion. For more information,