American Pacific Group buys SaltStick

American Pacific Group has acquired SaltStick, a electrolyte replenishment supplement company.

American Pacific Group has acquired SaltStick, a electrolyte replenishment supplement company. No financial terms were disclosed for the transaction that was done in partnership with Joe Falsetti of Dana Holdings LLC.

PRESS RELEASE

SAN FRANCISCO, CA (April 27, 2020) – American Pacific Group, a San Francisco-based private equity firm, announced today that in partnership with Joe Falsetti of Dana Holdings LLC, it has acquired SaltStick, a fast-growing electrolyte replenishment supplement with a strong following among endurance athletes for in-competition and training activities.

SaltStick was founded in 2006 by Jonathan Toker, an elite-level triathlete and trail runner who holds a Ph.D. in organic chemistry. SaltStick products are now sold in over 40 countries around the world; products include SaltStick Vitassium, a medical food designed for individuals suffering from sodium and potassium deficiency. This acquisition was the first for American Pacific Group’s newly established holding company, Roadrunner Holdings LLC, which will serve as a platform for the acquisition of high potential sports nutrition brands and related products.

“As a long-distance professional triathlete, I knew there had to be a better way to replenish electrolytes and that’s how SaltStick was born,” said Jonathan Toker, Ph.D. and creator of SaltStick. “Having taken SaltStick from its humble beginnings to a supplement of choice, I’m confident that American Pacific Group is uniquely positioned to propel the brand, products and business forward.”

“We are excited about the future of SaltStick and intend to invest in new product development and expanding the brand’s distribution footprint,” said Fraser Preston, Managing Partner of American Pacific Group. “We will look to build on its market position through acquisitions of ancillary brands within the fragmented sports nutrition space.”

About American Pacific Group
American Pacific Group is a San Francisco-based private equity firm with $450 million of capital under management that pursues control investment opportunities primarily in North America. It focuses on complex businesses and transactions across sectors with a particular focus on technology. Together with management teams and in-house operating partners, American Pacific Group drives sustainable growth in its portfolio companies through the “Q Process”, a proprietary and proven approach to value creation. For more information, please visit www.americanpacificgroup.com.

About Dana Holdings
Founded in 2004, Dana Holdings is a private investment group focused on acquiring and growing consumer healthcare and personal care brands. Dana’s principals have extensive operating knowledge of branded personal care and OTC products as former owner-operators. Dana has invested or advised in over $1 billion in buyout acquisitions, growth equity investments and mezzanine financing.

About SaltStick
Founded in 2006, SaltStick is a fast-growing, electrolyte replenishment supplement company with a strong following among high endurance athletes for in-competition and training activities. In 2016, it introduced SaltStick Vitassium, a medical food designed for individuals suffering from sodium and potassium deficiency. SaltStick products are now sold in over 40 countries around the world. More information is available at www.saltstick.com.