Apollo-Backed Affinion Tries (Again) To Go Public

Affinion Group Holdings Inc., a Norwalk, Conn.-based provider of integrated marketing and loyalty solutions, has filed for a $400 million IPO. No underwriters were listed.

The company reports $1.38 billion in revenue and a $66.4 million net loss for 2009, compared to $1.41 billion in revenue and a $134.5 million net loss in 2008.

Apollo Management acquired Affinion in October 2005 from Cendant Corp. for approximately $1.83 billion. It had tried to take the company public once before, but pulled the offering in 2007. www.affiniongroup.com