AppInTop, a mobile marketing platform for apps, has received $6 million in funding from Run Capital. Also, Andrey Romanenko, a managing partner at Run Capital, has been added to AppInTop’s board.
November, 26, 2014 Moscow
AppInTop develops a mobile marketing platform that aims to eliminate routine in app promotion and make life much easier both for indie publishers and large brands. Currently AppInTop lets its users set up, run and analyse their multichannel campaigns in a comprehensive wizard-style three clicks way, while maintaining enough options and scalability for marketing professionals. For indies AppInTop is provides a unique opportunity to access a vast variety of channels otherwise inaccessible to those of smaller scale.
Publishers and media willing to monetize their traffic also significantly benefit from AppInTop through selling optimization and acquisition of many small customers with no need to increase their headcount.
Run Capital has become the first institutional investor in the company. As the result of the deal the fund has received a minority preference stake and Run Capital Managing Partner Andrey Romanenko has joined the board.
“I know Nikolay very well and I believe in him and his team. AppInTop incorporates the most of existing app promotion tools alongside clearly cutting edge technology and if something new emerges, the scalability of the platform allows to easily integrate it. Another point of significant importance for me is the scale. The company rolls globally and dreams big. That’s what always important in success software businesses.” – says Andrey Romanenko, Run Capital Managing Partner .
“We were not looking for a solely financial partner, as we have already bootstrapped the business to reach the break even point. On the contrary, we were looking for a strategic partner and I am happy to work with Run Capital. Considering the fund profile and expertise, I am sure we will greatly benefit from our partnership. Building a billion dollar company becomes much easier having someone who has already done that on board” – says Nikolay Evdokimov, CEO and founder of AppInTop.
The investment raised will be employed for further scaling of the marketing and business development operations. As of today AppInTop is operating in 30 countries and has partnered with Facebook, Twitter, Mail.ru, Admob and many other.
About the App InTop Group
AppInTop group created the automated platform solution for setting up ad campaigns of any size for mobile app and mobile traffic monetization. It was founded by the Russian entrepreneur Nikolay Evdokimov who prior successfully launched projects like SeoPult, Trustlink, CyberMarketing, SetUp and DigitalClick.
About the Run Capital Fund
Run Capital was established on April 25, 2014 with major focus on search of high-potential tech projects at early stages (seed and pre-seed). The Fund volume is 1 bln RUR, the managing partner is a Russian entrepreneur Andrey Romanenko, the fund shareholders are Andrey Muraviev, Sergey Fedyushchenko, Igor Mikhaylov, Nikolay and Andrey Romanenko. Fund portfolio includes www.weatlas.com (tour and events booking service) and AppInTop.