Arsenal Capital Partners’ FrontStream acquires TRUiST

FrontStream Holdings has acquired TRUiST to its portfolio of brands. TRUiST is a provider of corporate philanthropy solutions based in Washington, DC. FrontStream is backed by Arsenal Capital Partners.


FrontStream Holdings, LLC (dba FrontStream Payments) has announced the addition of TRUiST, Inc. to their growing portfolio of brands. TRUiST is a leading provider of corporate philanthropy solutions based in Washington, DC.
The acquisition of TRUiST signifies another major step FrontStream has taken to further diversify their suite of tools that serve nonprofit organizations and those that support charitable causes. Last year, FrontStream announced the formal establishment of their NonProfit Division which currently houses three of their uniquely nonprofit focused brands; FirstGiving, Artez Interactive, and GiftWorks.
TRUiST provides a best-in-class online corporate philanthropy platform that allows companies to measurably increase participation in their giving, matching, and volunteerism programs. The company carries out its mission through the development of a multitude of solutions that empower businesses of all sizes to optimize fundraising efforts. Businesses that are interested in creating or enhancing a corporate philanthropy program can very easily take advantage of a variety of solutions that facilitate campaign management, automatic payroll deductions, direct donation campaigns, volunteer management, corporate matching, and disaster response programs.
As with past acquisitions, FrontStream serves as the parent company of TRUiST but will continue to maintain and grow the strength of the TRUiST brand as well as add the nation’s capital to their list of office locations. Corporate social responsibility (“CSR”) has been at the core of TRUiST’s operations since inception and TRUiST has an established and respected reputation as a key partner in developing effective employee engagement programs. Subsequently, keeping the TRUiST name alive is an integral part of the overall growth strategy of the larger company.
As Bill Horne, TRUiST’s Chief Executive Officer, states, “TRUiST is a great addition to the FrontStream family in that we ultimately support nonprofit causes by appealing to a corporate audience. FrontStream is the first company to recognize the benefits of working on behalf of the corporation and the nonprofit to deliver solutions under one roof serving the full spectrum of constituents which will provide outstanding reach and growth opportunities to a highly diversified client base.”
Likewise, FrontStream will add several hundred Fortune 1000 companies to their list of clients and leverage TRUiST’s tools to create new fundraising opportunities for their 18,000 nonprofit clients.
“As we continue to grow, we have made every effort to ensure that our suite of tools is comprehensive enough to address the needs of any of our clients or partners; regardless of size, budget or industry,” states Nina Vellayan, President and Chief Executive Officer of FrontStream. “TRUiST’s corporate philanthropy platform provides the perfect bridge between our corporate merchant audience and our nonprofit clients.”
FrontStream is backed by a group of investors led by Arsenal Capital Partners, a leading New York-based private equity firm with over $1.6 billion of committed capital under management.
To learn more about FrontStream’s products and services, go to:
For more information about TRUiST’s corporate philanthropy packages, visit the company’s website at:
For more information about Arsenal Capital Partners, go to:
About FrontStream Holdings
FrontStream Holdings, LLC is a multi-national provider of integrated back-end merchant solutions and robust front-end payment and donation management products. The company has well-established client relationships in virtually all business sectors and a strong partnership presence in the B2B, Nonprofit, Education, Automotive, Energy, and Hospitality industries. Offerings include turnkey solutions that enable clients to increase revenues through POS, mobile, in-person and web acceptance of ACH eChecks and credit/debit cards. The company is headquartered in Reston, VA and has offices in Franklin, TN, Lacey, WA, Boston, MA, Lancaster, PA, Toronto, ON and West Melbourne, VIC, Australia.
About TRUiST
TRUiST provides an industry-leading corporate philanthropy platform that enables organizations to drive increased participation in giving, matching, and volunteerism programs to measure a local or global return on philanthropic investing. TRUiST’s experienced team supports organizations looking to manage, grow, and measure results from their CSR programs, improve the accuracy and speed in moving donor dollars, measure outcomes and save time on administrative tasks through advanced reporting and analytics.