Art.Com Picks Up Cash, Strikes a Deal, the California-based art retailing website, has acquired Zenfolio, an online marketplace for professional and amateur photographers. Polaris Venture Partners is among’s backers; Zenfolio is based in California, as well. Additionally, raised $6.2 million, according to a federal filing.

EMERYVILLE, Calif., Jan. 7, 2013 — Inc., the world’s easiest place to discover, experience and buy art, has announced the acquisition of Zenfolio Inc. Zenfolio is a leading destination for professional and amateur photographers who need an online platform to upload, display, share, sell and market their photos and services.
“Bringing Zenfolio into the family was very natural because of the synergy between the two companies in the wall decor space,” said Geoffroy Martin , CEO of Inc. “Zenfolio provides a solution for photographers looking to sell their work online, and will allow us to capture an even larger portion of our customers’ ‘wall share.'”
Since 2006, Zenfolio has been the premier provider of online photography presentation and sales solutions for professional photographers and enthusiasts. Through its subscription-based service, photographers have all the tools necessary to create their own successful websites:
Customizable photo and video viewing experience;
Powerful photo management and security interface with unlimited storage; and
Flexible, state-of-the-art e-commerce platform integrated with a growing number of global fulfillment partners.
Zenfolio’s integrated hosting solution allows photographers to professionally manage their entire online presence under one roof, giving them an unmatched ability to sell clients high-quality prints and photo products through one destination.
“We are looking forward to the opportunity to leverage’s resources to accelerate our growth and expand our product offering,” said Alex Peyzner , Founder and CEO of Zenfolio Inc. “We are passionate about photography and believe that beautiful photographs should have an equally impressive viewing experience. We believe joining forces with can further enhance customer experience and advance product development.” and Zenfolio will continue to operate as stand-alone sites. For more information, please visit and
About Inc.

With more than 12 million customers in 120 countries worldwide, Inc. is the world’s largest online specialty retailer of high-quality wall art. The company was founded in 1998 with one goal—to help people find the art they love so they can love their spaces more. Offering an unparalleled assortment of art images,’s vision is to forever lead the way art is experienced and consumed. Inc. runs three sites in the USA—, and—and has a strong international presence with 25 local sites in Europe, Japan, Canada, Australia, Mexico, and South America.
The company offers custom framing and specialty printing, interactive visualization tools to help people find the perfect piece of art for their space and an app for iPad called artCircles, that lets users explore art from a hand-picked selection of curated collections. Inc. is a privately held company headquartered in Emeryville, CA, with other facilities in Ohio, North Carolina and the Netherlands. For more information, visit