Aspect Ventures has led a $10 million Series A funding round in FollowAnalytics, a marketing technology business. Other investors in the funding round include Salesforce Ventures, a new investor, and existing investors Sapphire Ventures (formerly SAP Ventures), Zetta Venture Partners and others. FollowAnalytics has raised a total of $13.5 million.
FollowAnalytics, today announced that it has received $10 million in Series A funding. Aspect Ventures led the round, featuring additional new investor, Salesforce Ventures, in conjunction with existing investors, Sapphire Ventures (formerly SAP Ventures), Zetta Venture Partners and others. FollowAnalytics is leading a new generation of mobile engagement designed for marketers to power 1:1 mobile moments — which are highly personalized customer experiences — without having to rely on IT.
FollowAnalytics is responding to a critical need from marketers to bring customer data into the mobile app experience to build deep, personalized relationships that drive loyalty and revenue. Today, it is the only solution available that automates the complete closed-loop mobile engagement lifecycle from attribution to analytics, through to connectivity to back-end customer data systems. The solution seamlessly translates data into actionable intelligence using machine learning and presents it to marketers in an intuitive campaign manager, allowing them to create a variety of mobile campaigns including in-app, push, rich media, video, contextual and coupon campaigns. All of these can be enhanced with geo-location and action based triggers.
Additionally, as part of its commitment to eliminating mobile as a standalone silo, the FollowAnalytics platform has a connectivity layer that allows it to easily talk to leading marketing and CRM systems and legacy mobile analytics such as Flurry, Google Analytics and Localytics, so marketers can continue to leverage and benefit from their current investments.
With the new funding, FollowAnalytics has received a total of $13.5 million to date in investment capital. The new funding will be used to expand the company’s global sales and marketing initiatives.
“FollowAnalytics is doing the ‘heavy lifting’ for marketers so they can deliver the right information at the right time, with the right content to compete in a mobile-first world,” said founder and chairman for FollowAnalytics, Samir Addamine. “We’ve been working closely with industry leading brands, pioneering mobile engagement as a way to deepen customer relationships, grow revenue, loyalty and customer lifetime value.”
“FollowAnalytics brings a new approach to mobile marketing,” said Jennifer Fonstad, founder, Aspect Ventures. “Just as webmarketing transitioned from the IT organization to marketing, FollowAnalytics has catalyzed a similar and necessary evolution for CMOs to get the tools they need to be successful in a mobile world.”
FollowAnalytics is leading the charge for the next generation of 1:1 mobile engagement solutions that deeply engage customers. Powered by the first of its kind Contextual Analytics Engine™ and push-button connectors to customer data sources, FollowAnalytics does the “heavy lifting” for marketers, providing the intelligence and automation needed to create mobile moments and omnichannel experiences that delight customers. FollowAnalytics customers are industry leading brands including: AXA, Allianz, BNP Paribas, L’Oréal, Renault, UpOut, Voxeet and more. Founded in 2013 by Samir Addamine, FollowAnalytics is headquartered in San Francisco with offices in Paris and Montreal.
About Aspect Ventures
Aspect Ventures works with entrepreneurs in the emerging mobile marketplace, making Seed and Series A investments in Mobile, Consumer Internet, Enterprise, SaaS and Healthcare IT. We approach the growth and building of companies from every aspect. With a long industry perspective across over 80 Seed and Series A investments, we work alongside great entrepreneurs – as active advisors, board members and partners – through every point on their success curve. For more information, please visit www.aspectventures.com. Follow Aspect Ventures @AspectVC.
About Salesforce Ventures
Salesforce Ventures — Salesforce’s corporate investment group —invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the expertise of the Salesforce Foundation to incorporate its 1-1-1 model of integrated philanthropy to make giving back part of their business model. Salesforce has invested in more than 100 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.
About Sapphire Ventures
Sapphire Ventures is focused on helping today’s most innovative technology companies become global category-defining leaders. Leveraging nearly two decades of experience and an extensive global enterprise network, Sapphire Ventures invests capital, resources and expertise to enable its portfolio companies to scale rapidly. Whether entrepreneurs sell to businesses, consumers or both, Sapphire Ventures offers a powerful platform for business development and operational excellence to help them accelerate growth. With $1.4 billion under active management via direct growth investments and an early-stage fund investment strategy, Sapphire Ventures is uniquely positioned to elevate companies to the global stage. Find us in Palo Alto and London and at www.sapphireventures.com. Follow us @sapphirevc