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Asset International buys Intelligent Financial Systems

Asset International Inc. has acquired Intelligent Financial Systems. Financial terms weren’t announced. London-based Intelligent Financial provides financial market data research and trade execution quality analysis to banks, brokers, asset managers and trading venues. Asset International is a portfolio company of Genstar Capital.


May 4, 2015, New York. Asset International, Inc. (AI), a leading provider of data,

information and marketing solutions to the global asset management industry, has

acquired Intelligent Financial Systems (IFS), a London-based provider of financial

market data research and trade execution quality analysis to banks, brokers, asset

managers and trading venues.

IFS’s signature brand, LiquidMetrix, provides a suite of services that offers trading firms

an independent assessment of trade execution quality, transaction cost analysis and

pre-trade cost prediction across fragmented global securities markets. The product suite

has been extended to include a surveillance service to detect market abuse and a

counterparty profitability measure to identify toxic flow on the other side of a trade.

Sabine Toulson, Managing Director, Intelligent Financial Systems, commented, “The

extensive client network and global presence of Asset International will enable us to

extend our services and deliver our independent brand of trading cost analysis to a

broad range of financial services clients across Europe, North America and Asia.”

LiquidMetrix will function as an independent unit of Asset International, complementing

two of AI’s brands that each touch on issues of governance, regulation and compliance

(GRC): Strategic Insight, whose research services have focused on compliance-related

issues for nearly 20 years via Board engagements and research pieces, and The Trade,

the undisputed market leader covering global electronic securities trading.

“GRC is a critical area for our customers in an increasingly regulated industry. The

LiquidMetrix acquisition will enable us to better help them navigate these complicated

regulatory challenges and initiatives.” said Jim Casella, Chairman and CEO of Asset


John Lee, Managing Director – Europe, Asset International, commented, “Through its

partnership with Asset International, LiquidMetrix will preserve its status as a truly

independent provider of transaction cost analysis while benefiting from our global

platform and reach. This is significant because regulators and underlying asset owners

globally are demanding independent non-conflicted assessment of the hidden costs of

trading that can impact investment performance”.

Ms. Toulson and her team will continue to run LiquidMetrix in London in keeping with

Asset International’s core acquisition strategy, which is to retain founders and their

teams, evidenced by their previous seven transactions.


This acquisition follows financial backer Genstar’s ambitious plans to triple the size of

Asset International over the next 3-5 years. Tony Salewski, Managing Director of

Genstar, commented, “We expect significant growth in the TCA space driven by buyside

pressure for more improved trading performance and cost-transparency as well as

increased regulation.”


About Asset International

Asset International (AI) provides critical data, business intelligence, and information

services to the global investment management industry. AI delivers proprietary data and

analytics, as well as marketing solutions that target global asset managers. The

Company’s client base includes over 500 of the most prominent names in the asset

management industry. Its recognized data brands include Strategic Insight, Investor

Economics, and Plan for Life. AI’s portfolio of marketing solutions includes brands such

as PLANSPONSOR, PLANADVISER, Chief Investment Officer, Global Custodian, and

The Trade. The company’s headquarters are New York and has offices in London,

Stamford, CT, Hong Kong, Melbourne, Australia, Boston, Toronto and the San Francisco

Bay Area. AI is backed by Genstar Capital. For more information, visit:

About Genstar Capital, LLC

Genstar Capital ( is a leading private equity firm that has been actively

investing in high quality companies for more than 20 years. Based in San Francisco,

Genstar works in partnership with its management teams and its network of operating

executives and strategic advisors to transform its portfolio companies into industryleading

businesses. Genstar manages funds with total capital commitments of over $3

billion and targets investments focused on selected sectors within the industrial

technology, financial services, software, and healthcare industries.