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Audax-backed AllOverMedia names new CEO

AIIOver Media, LLC, an alternative out-of-home advertising platform, has appointed Jeff Griffing as CEO. Prior to joining AllOverMedia, Griffing was vice president at Taylor Corp. AllOverMedia is backed by Audax Private Equity.

PRESS RELEASE

MINNEAPOLIS, Sept. 27, 2016 /PRNewswire/ — AIIOver Media, LLC (AOM), a portfolio company of Audax Private Equity and the largest alternative out-of-home advertising platform in the United States, today announced the appointment of Jeff Griffing as Chief Executive Officer. Griffing succeeds AOM founder and previous CEO Tony Jacobson, who will move into a new role as Chief Innovation Officer.

“After a thorough and deliberate national selection process, the board of directors is delighted that Jeff will lead AOM as we navigate through the growing and evolving landscape of out-of-home media,” said Tony Jacobson. “Jeff is a dynamic, experienced leader that has a comprehensive understanding of growth businesses, media, and go-to-market strategies. There’s no question that he is the right person to take the helm at AOM as we continue to expand.”

“I’m thrilled to join the talented team at AllOver Media as they continue their rapid growth. With 100 more digital screens being added at gas pump-tops in the LA market and 250 more digital indoor screens being added to the Dallas market in Q4, it’s going to be fun to serve both local and national advertisers that are excited about all the options we offer. Tony has done a great job of positioning this company for growth both organically and through acquisitions,” said Griffing. “Together with Tony and Shaun Nugent, AOM president & CFO, we will continue to build a vibrant and relevant business that will take advantage of our unique ability to deliver hard-to-reach audiences to our partners.”

Previous to joining AllOver Media, Griffing served as executive vice president at Taylor Corporation in Mankato, Minn., where he managed a portfolio of businesses, acting as a strategic advisor to several executive teams. Prior to joining Taylor Corporation, he had several leaderships roles, including Chief Revenue Officer at Star Tribune Media Company in Minneapolis, Publisher/ SVP of Sales for Sports Illustrated in New York, and President/Group Publisher of Transworld Media in Oceanside, CA.

ABOUT ALLOVER MEDIA
AIIOver Media (AOM), founded in 2002, is headquartered in Minneapolis, Minn., and is the largest alternative out-of-home advertising platform in the U.S. AOM works with a wide range of clients from Fortune 500 to regional and local companies by promoting products within captive media formats and engaging consumers on an everyday basis. AOM is the only out-of-home company that can provide coverage in virtually every DMA in the U.S.
For more information, visit the AOM website at www.allovermedia.com.