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Audax-backed Astute recruits Bennfors as CFO

Astute, a customer engagement platform backed by Audax Private Equity, has named Peter Bennfors as chief financial officer.

Astute, a customer engagement platform backed by Audax Private Equity, has named Peter Bennfors as chief financial officer. Previously, he was CFO for Sparta Systems.


COLUMBUS, OH, March 23, 2021 — Astute, Inc. (“Astute”), a leading customer engagement platform, today announced the appointment of Peter Bennfors as Chief Financial Officer.

With nearly 30 years of experience leading finance teams, Bennfors will oversee Astute’s post-acquisition integration efforts and drive the company’s growth initiatives. As CFO, he will be responsible for all financial operations of the company, effective immediately.

“Peter brings a strong track record of driving growth and delivering results and we’re very excited to have him on board,” said Mark Zablan, CEO of Astute. “As we continue to invest in scaling our business, Peter’s extensive financial experience, operational discipline and growth mindset make him the ideal choice to drive Astute’s continued momentum.”
Prior to joining Astute, Bennfors served as CFO for Sparta Systems. He also served in financial leadership roles at Misys as well as with a number of private-equity backed companies, such as Rogue Wave, Asset Control, and SRSsoft.

“When you consider Astute’s 25-year history delivering customer engagement solutions — add to that all the new acquisitions, awards and innovation happening right now within the company — this is a very exciting time to join the team,” said Bennfors. “I look forward to helping Astute transform this market and deliver even greater value to our customers.”

Bennfors’ appointment as CFO marks the third C-level executive named to Astute’s leadership team this year. In January, the company named Zarnaz Arlia as Chief Marketing Officer and Shellie Vornhagen as Chief Customer Experience Officer. All three will report to Astute CEO Mark Zablan.

About Astute
Astute is a full-service end-to-end customer engagement platform for the world’s largest global brands. Astute unifies all first-party data across the customer journey, offering AI-driven customer self-service, agent desktop CRM, social media management, and powerful Voice of the Customer tracking and analytics. No matter how customers choose to engage, Astute elevates the interaction while capturing invaluable first-party data to improve the journey. Winner of the 2020 Stevie® Award for Most Innovative Tech Company and CUSTOMER Magazine’s 2020 Contact Center Technology Award, Astute’s commitment to innovating the customer experience is well-recognized in the market. Learn more at