Aurora Gets Trumped on Norwood Promotional

Aurora Capital Group has been trumped in its bid to buy bankrupt Norwood Promotional Products, by strategic buyer BIC Graphic. BIC’s “last minute offer” was valued at $125 million, plus approximately $37.5 million in assumed liabilities.


Norwood Promotional Products and BIC Graphic announced today a definitive agreement for BIC to acquire Norwood. After presenting a last minute offer, BIC was awarded the sale outbidding the original stalking horse, Aurora Resurgence. Total consideration for the acquisition is $125 million plus approximately $37.5 million in assumed liabilities. BIC Graphic USA is a division of BIC USA Inc., a leading promotional products supplier.

Norwood is pleased to announce that under the current agreement BIC’s acquisition will result in continuity
for our trade partners.

Established in 1969 under the name BIC Special Markets Division, BIC Graphic USA offers a wide variety of
high quality, innovative custom-imprinted writing instruments and complementary products. By purchasing
Norwood, BIC would greatly increase its market share, becoming a leading supplier.

“The management expertise and strategic combination of BIC Graphic and Norwood will give us the
opportunity to lead the growth of the industry,” said Mario Guevara, BIC Group CEO.

“I have had many years of experience with BIC and I am pleased to have them as our partner for the long
term,” said Paul Lage, President & CEO of Norwood. “I am excited about the potential of the new company
that is being formed. We intend to set a new standard for quality, service, safety and the ease of doing

”Many thanks to our customers for their continued business the last couple months,” continued Lage. “All of
us at Norwood would also like to express our appreciation for the support we have received across the

About Norwood:
Norwood Promotional Products is an industry leading supplier of imprinted promotional products. The company offers nearly 5,000 products and is a market leader in several of the industry’s major product categories. Norwood also offers hundreds of products on 24-Hour service at no extra charge. Representing the best of: Automotive, Tools & Flashlights • Awards, Recognition & Gifts • Bags, Meeting & Outdoor
Calendars, Planners & Diaries • Drinkware & Housewares • Golf, Sports & Fun Health, Wellness & Safety • Office, Magnets & Badge Holders • Writing Instruments

For more information about Norwood Promotional Products visit the company’s Internet site at

About BIC Graphic USA:
BIC Graphic USA, a division of BIC USA Inc., is a leading, world-class supplier of custom-imprinted products for the promotional products industry. Visit BIC Graphic’s USA website at