Eric Ries, author of the “The Lean Startup,” offers a worthy attempt to bring the scientific method to the often intuitive exploration of young companies.
What leads most startups astray is the lack of a disciplined, empirical procedure for making decisions, says Ries, who also writes on the blog Startup Lessons Learned and is a 2010-11 entrepreneur-in-residence at Harvard Business School.
Ries (pictured) is by equal measure upbeat and cautionary. He sees a worldwide renaissance of entrepreneurialism, but worries about wasted, misguided efforts.
Venture investors take heart. He has an answer, which he details in the October 2011 issue of Venture Capital Journal.
“The nice thing about relying on human judgment and using the scientific method is …