Building

Building a foundation for crossing the Traction Gap

To successfully scale as a company and to help ensure future rounds of financing, startups must understand the framework of the Traction Gap and abide by the four rules of thumb. As I discussed in two previous columns last month, companies must define their initial product release, identify their minimum viable product, quantify their minimum […]

Canada, venture capital, Yaletown Build Gap
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How to bridge the Traction Gap

In order to successfully secure follow on rounds of funding, startups must understand how to traverse the Traction Gap and what it takes to get from an initial product release to minimum viable traction.