Avid Names CEO

Avid Technology Inc. (Nasdaq: AVID) has named Gary Greenfield chairman and chief executive officer to succeed Nancy Hawthorne, who has served as interim CEO since Aug. 1. Hawthorne assumes the role of lead director for the Tewksbury, Mass.-based company. Greenfield serves as CEO of GXS, a provider of business-to-business integration, synchronization and collaboration solutions, as well as an operating partner with Francisco Partners, a technology-focused private equity firm. www.avid.com