Babson invests in Money Mailer

Babson Capital Management has made an undisclosed investment in Money Mailer LLC. Based in Garden Grove, California, Money Mailer is a provider of hyperlocal direct marketing services. It is an affiliate of Madison Industries.


CHARLOTTE, N.C. (January 26, 2015) – Babson Capital Management, a global investment management firm with more than $212 billion in assets under management, today announced it has made an investment in Money Mailer LLC, an affiliate of Madison Industries.

Founded in 1979 and based in Garden Grove, Calif., Money Mailer is the leading provider of hyperlocal direct marketing services offering consumers coupons and discounts to local merchants as well as national advertisers. The company operates a network of 180 franchisees and 92 company-owned territories across the U.S.

Proceeds from the sale of preferred stock to Babson and affiliates will be used to provide liquidity to Money Mailer shareholders and support the growth of the company.

“Madison Industries is pleased to partner with Babson on our investment in Money Mailer,” said Larry Gies, President and CEO of Madison Industries. “Babson’s relationship-oriented approach, reliability and responsiveness, complement Madison’s philosophy of building and holding our companies for the long term. We look forward to working together on this and future opportunities for collaboration.”

“Babson greatly values our longstanding relationship with Madison Industries and we are excited about the opportunity to support Madison’s investment in Money Mailer,” said Michael Klofas, Managing Director and co-head of Babson’s U.S. Private Finance Group. “Madison’s experience in growing businesses already has reaped tangible benefits for Money Mailer and its franchisees. We believe that Money Mailer is positioned for strong growth based on its superior product, plans to enter new markets, and synergies from the company’s recent acquisition of Welcome Wagon.”

About Madison Industries
Chicago-based Madison Industries is one of the largest and most successful privately held companies in North America. Madison is led by world class CEOs, CFOs and entrepreneurs investing their own money to build market-leading businesses that deliver outstanding customer value. Madison builds businesses in order to own them forever; investing in the best people, technologies and strategies to grow truly unique market leaders. Madison’s equity capital is permanent with no artificial timelines or investment horizons. Madison partners with management teams by providing capital and strategic resources while aligning goals through equity ownership opportunities. To learn more, visit

About Babson Capital Management
Babson Capital Management LLC is a leading global asset management firm with over $212 billion in assets under management as of December 31, 2014. Through proprietary research, analysis and a focus on investment fundamentals, the firm and its global affiliates develop products and strategies that leverage its broad expertise in global fixed income, structured products, middle market finance, commercial real estate, alternatives and equities. A member of the MassMutual Financial Group, Babson maintains a strong global footprint with operations on four continents and clients in over 20 countries. Learn more at