Bain Capital-backed Maesa names new CEO

Maesa, which is backed by Bain Capital Private Equity, has appointed Gianni Pieraccioni as CEO.

Maesa, which is backed by Bain Capital Private Equity, has appointed Gianni Pieraccioni as CEO. His appointment is effective February 1, 2021. Most recently Pieraccioni was executive vice president and president EMEA, luxury and consumer beauty at Coty. Maesa is a beauty brand incubator.


PARIS, NEW YORK, LONDON Jan 28, 2021 – Maesa, the global beauty brand incubator supplying leading retailers and beauty companies operating worldwide, announced today that Gianni Pieraccioni will join as CEO of the company, effective February 1, 2021, while founder and current CEO Julien Saada will transition to a role as Chairman of the Board and Chief Strategy Officer.

Gianni Pieraccioni is a seasoned executive and joins Maesa with almost 40 years’ experience in the FMCG and beauty worlds. Most recently he was Executive Vice President and President EMEA, Luxury and Consumer Beauty at Coty. Prior to that he held leadership roles at Revlon and various other global FMCG companies including Procter & Gamble & Johnson & Johnson.

Gianni Pieraccioni said, “I am delighted to be joining Maesa, a truly innovative company in the beauty space, to work with the team to take Maesa into the next phase of its growth as a global brand incubator. Maesa’s position as a high growth partner to the global beauty industry, its balance of creativity and commercial drive, as well as the presence it has in both North America and EMEA, are what drew me to the Company. I very much look forward to leading this business as well as the top-notch team that has made it grow so fast under Julien’s watch.”

Julien Saada, Founder of Maesa, said “This is a natural next step for Maesa’s development and now is the right time for me professionally and personally to envision a new role within the company. We are very excited that we are able to attract such a high calibre leader to Maesa. I look forward to working with the team on transitioning day to day responsibilities to Gianni and will then continue my relationship with Maesa as Chairman and Chief Strategy Officer.”

Ryan Cotton, Chairman of the Board of Maesa, said, “Gianni brings deep passion and expertise in beauty and embodies many of the values that have made Maesa successful over time. We are hugely grateful to Julien Saada – a remarkable founder who has built a remarkable business. Julien’s decision to hand leadership to an experienced industry leader reflects his desire to continue to build and grow this special company. We are thrilled Julien will remain engaged on the Board in shaping its future.”

Maesa is the leading global provider of beauty brand incubation and strategic outsourcing. By housing vertically integrated Marketing, Design, Engineering, Product Development and Operations, Maesa transforms the beauty industry by incubating and growing meaningful brands globally. Through design, formulation, value analysis and manufacturing quality Maesa delivers exceptional performance and creates beauty brands that are newer, better, different and relevant. With exclusive productions across the beauty industry, including haircare, colour cosmetics, personal care and fragrance, Maesa has not only incubated the creations of brands such as Kristin Ess, Flower Beauty, Hairitage and TPH by Taraji, it has also partnered with multiple speciality retailers such as Target, Dollar General, Walmart, AS Watson’s, Boots, DM, Douglas, CVS and Ulta. It is Maesa’s unique model that combines the disciplines of designers, beauty merchants, consumer marketing and custom packaging development, which provides a truly differentiated and integrated service to its clients.

About Maesa
Founded in 1997, Maesa is a global beauty brand incubator, designing and manufacturing exclusive brands and private labels for mass, drug and speciality retailers. Maesa handles all the process from branding, marketing and product development to production, operational marketing and replenishment. Maesa focuses on incubating visionary and innovative beauty brands with real staying power across all beauty categories in North America and EMEA. For more information visit