Bain Capital Private Equity to buy Bugaboo

Bain Capital Private Equity has agreed to acquire Bugaboo, a Dutch maker of mobility products. No financial terms were disclosed. Kirkland & Ellis International LLP advised Bain Capital Private Equity on the deal.


LONDON, AMSTERDAM, February 2, 2018 – Bain Capital Private Equity, a leading global private investment firm, has signed an agreement to acquire Bugaboo, a global and iconic mobility brand. Under this new ownership Bugaboo will enter the next phase in its growth strategy.

Bugaboo has grown into a global brand that helps millions of people to get out and explore the world in comfort and style. Best known for revolutionising the stroller market with the launch of its iconic stroller in 1999, Bugaboo designs products that make life on the road easier. In 2016, the company launched its new luggage mobility concept and this week Bugaboo launched its next generation stroller, the Bugaboo Fox.

“Bain Capital has a long history of working with founders, and of supporting the global growth of unique consumer brands,” said Nigel Walder, a Managing Director at Bain Capital Private Equity. “We look forward to working with management to support this iconic Dutch business and internationally renowned brand in its next phase of growth.”

Madeleen Klaasen, member of the Management Board of Bugaboo: “Our two founding shareholders have supported Bugaboo for almost twenty years in which we expanded from being a pioneer, creating an entirely new segment in premium strollers, into a global platform with a much broader product range. This change of ownership heralds a new episode in our rich history and we are looking forward to continuing this journey with a strong partner. Bain Capital Private Equity clearly expressed confidence in our long term growth strategy, culture and people and brings valuable experience which will support us in our growth plans.”

Bain Capital Private Equity and Bugaboo signed an agreement for Bain Capital to acquire Bugaboo. The management team of Bugaboo, headquartered in Amsterdam, the Netherlands, will remain in place as well as Max Barenbrug, in his role as Chief Design Officer. The transaction remains subject to regulatory approval and works council advice.

About Bugaboo
Bugaboo International is a Dutch design company that develops and produces mobility products. What started as a visionary design project has grown into a global brand that has helped millions of people to get out and explore the world in comfort and style. Best known for revolutionizing the stroller market with the launch of their iconic stroller in 1999, Bugaboo designs products that make life on the move easier. In 2016, they launched the Bugaboo Boxer, a luggage system helping people rediscover the pleasure of travel. Visit for more of the story.

About Bain Capital Private Equity
Bain Capital Private Equity has partnered closely with management teams to provide the strategic resources that build great companies and help them thrive since its founding in 1984. Bain Capital Private Equity’s global team of approximately 220 investment professionals creates value for its portfolio companies through its global platform and depth of expertise in key vertical industries including healthcare, consumer/retail, financial and business services, industrials, and technology, media and telecommunications. Bain Capital Private Equity has offices in Boston, New York, London, Munich, Mumbai, Hong Kong, Shanghai, Sydney and Tokyo and has made more than 760 primary and add-on investments to date. In addition to private equity, Bain Capital invests across asset classes including credit, public equity and venture capital, managing approximately USD 95 billion in total and leveraging the firm’s shared platform to capture opportunities in strategic areas of focus.

For more information, visit