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Baird Capital taps Hoffman as an operating partner

Baird Capital has appointed Scott Hoffman as an operating partner. Previously, Hoffman worked at Brady Corp. where he served as president of global workplace safety. Baird is the private investment arm of Robert W. Baird & Co.


CHICAGO, Nov. 4, 2014 – Baird Capital, the direct private investment arm of Robert W. Baird & Co. (Baird), today announced that Scott Hoffman has joined the firm as an Operating Partner. Hoffman will work with Baird Capital’s Products team to pursue new investment opportunities as well as helping build value within the existing portfolio.

A veteran executive with nearly thirty years of experience in the global manufacturing sector, Hoffman most recently served as President of Global Workplace Safety at Brady Corporation. Leading up to that, he held several executive management roles at the company including Vice President of Sales and Marketing, Vice President of Global Power and Communications and Global Die Cut Operations, Senior Vice President-Americas, and Vice President of Corporate Strategy and Business Development.

“We are very pleased to have Scott join the Baird Capital team,” said Gordon Pan, Managing Partner of Baird Capital. “His deep expertise in the manufacturing industry and proven ability to implement strategic growth initiatives makes him a perfect fit with our operating model.”

Hoffman holds a Bachelor’s of Business Administration degree from the University of Wisconsin. He is a member of the Manufacturing Alliance for Productivity and Innovation, the Wisconsin Chapter of the Association for Corporate Growth and the Wauwatosa High School Scholarship Board.

“Baird Capital has extensive experience working with companies in the industrial space, along with an outstanding global knowledge platform,” said Hoffman. “I am looking forward to working with this team to help build value in the portfolio.”


About Baird Capital
Baird Capital makes venture capital, growth equity and private equity investments in strategically targeted sectors around the world. Since 1989, Baird Capital’s U.S. Private Equity group has invested in growing and profitable lower-middle-market companies in the Business Services, Healthcare, and Industrial and Consumer Products sectors. Having invested in more than 270 companies over its history, Baird Capital partners with entrepreneurs and, leveraging its executive networks, strives to build exceptional companies. Baird Capital provides operational support to its portfolio companies through teams on the ground in Asia, a proactive portfolio operations team and a deep network of relationships which together strive to deliver enhanced shareholder value. Baird Capital is the direct private investment arm of Robert W. Baird & Co. For more information, please visit