Baird Capital’s Myelin Health buys AVID

Myelin Health, a portfolio company of Baird Capital, has acquired AVID Design. No financial terms were disclosed. Based in Norcross, Georgia, AVID is a provider of online marketing, communication and technical services to hospitals, healthcare systems and physician groups.


BOSTON, July 2, 2014 – Baird Capital announced today that its U.S. Private Equity portfolio company Myelin Health (Myelin) has acquired AVID Design (AVID), a provider of online marketing, communication and technical products and services to hospitals, healthcare systems and physician groups. This acquisition, the third since Myelin’s founding, is in line with Myelin’s goal of offering multi-disciplined marketing communication services to customers in healthcare and other professional services industries.

Myelin was established in 2012 with Baird Capital’s investment in PARTNERS+simons, a brand communications company specializing in the healthcare and financial service industries. In 2013, Myelin acquired Duet Health, a mobile healthcare communications company that puts information in the hands of patients during the course of care. The addition of AVID will deepen Myelin’s service offerings and strengthen its value proposition.

“AVID is an exceptional provider of website design and content management services,” said Bill O’Donnell, CEO of Myelin. “The company’s technical capabilities will be a valuable addition to our platform.”

“The healthcare market has rapidly evolved in recent years to become much more focused on the consumer and their experience, and we expect that trend to continue,” said Randy Mehl, Partner in Baird Capital’s U.S. Private Equity group. “This acquisition will help Myelin better serve providers throughout the industry in its mission to foster strong patient relationships.”

About Baird Capital
Baird Capital makes venture capital, growth equity and private equity investments in strategically targeted sectors around the world. Since 1989, Baird Capital’s U.S. Private Equity group has invested in growing and profitable lower-middle-market companies in the Business Services, Healthcare, and Industrial and Consumer Products sectors. Having invested in more than 270 companies over its history, Baird Capital partners with entrepreneurs and, leveraging its executive networks, strives to build exceptional companies. Baird Capital provides operational support to its portfolio companies through teams on the ground in Asia, a proactive portfolio operations team and a deep network of relationships which together strive to deliver enhanced shareholder value. Baird Capital is the direct private investment arm of Robert W. Baird & Co. For more information, please visit