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Baze nabs $6 mln Series A

Baze, a provider of a blood-based, at home nutritional testing kit, has raised $6 million in Series A funding. Nature’s Way was the lead investor.


BOSTON, MA – Tuesday, August 13th, 2019 – Baze, the company behind the first blood-based, at-home nutritional testing kit offering high-quality subscription supplements, today announced the close of its $6 million Series A round. The round was led by Nature’s Way, a leading manufacturer of high-quality supplements with a focus on embracing the wisdom of traditional health practices to support modern health needs. With the close of its Series A, Baze will expand its marketing efforts to educate consumers on the importance of truly personalized supplements, as well as expand its nutrient testing and supplement offerings.

Launched in 2018, Baze’s evidence-based approach sets the company apart from other direct-to-consumer and over the counter supplement companies by delivering truly personalized high-quality nutrients. The Baze Starter Kit contains a convenient next-generation blood collection device designed at MIT that is currently used as part of a study to make its ease-of-use available more broadly. Baze will then recommend and provide specific supplements ensuring customers get exactly what they need, and none of the nutrients they don’t. Since launch, Baze’s user growth has averaged 40% month-over-month.

Baze’s “no more, no less” goes beyond the current supplementation practice by looking at the specific nutrient needs of the individual user. With 3 out of 4 Americans lacking in at least one vital nutrient, Baze offers a solution for all who want evidence-based guidance on how to take quick action to improve their overall health.

Based on Baze’s internal research, two-thirds of nutrient deficiencies were eliminated using their novel approach within the first 3 months of the program. Showing this type of impact is a first for the supplement industry. Progress can be seen farther than just nutrient levels tracked via blood test results – Baze users reported additional benefits such as increased energy, reduced stress, improved sleep as well as time and money savings. It’s recommended that users provide regular feedback and re-test their nutrient levels quarterly to enable dynamic adjustment and on-going personalization.

“We are at a pivotal growth point for Baze – it’s exciting to see how our offerings are evolving with the needs of our consumers and the world. The partnership with Nature’s Way is an amazing stamp of approval from the quality leader in the US supplement market,” says Philipp Schulte, Co-Founder and CEO of Baze. “While we retain full independence, their support will be tremendous for making our mission of driving real health impact through truly personalized supplementation a reality.”

“The technology and research developments used in this product are a game-changer for the vitamin supplement industry,” says Mike Devereux, President and CEO of Nature’s Way. “The innovation behind Baze and the company’s determination to personalize a program that illustrates a baseline of nutrient compliance and creates the supporting vitamin protocols that assist in evolving to an even more optimal state of nutrient compliance is something we believe will help the consumer on their health journey. At Nature’s Way, we believe the most expensive supplement you will buy is the one that does not help you and our passion for assisting the wellness process is complemented by the Baze evidence-based approach.”

Monthly, personalized supplement packets are available starting at $15/month. All supplements are free of GMOs, gluten, lactose, and artificial coloring, and are now available as a fully vegan option. For $99, the Baze Starter Kit includes the blood test, results analysis, and one month of personalized daily vitamin packs.

*These statements have not been evaluated by the Food and Drug Administration. The products are not intended to diagnose, treat, cure, or prevent any disease.

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Launched in 2018, Baze is the first blood-based, at-home nutritional testing kit to help consumers understand their nutrient needs. Based on these results, Baze offers high-quality subscription supplements that allow them to optimize their nutrient levels in as little as 3 months. The Baze Starter Kit has elevated the nutritional testing sector with its innovative technology and accurate reporting on correcting nutritional imbalances. Baze measures micronutrient levels on a regular basis to ensure sustainable improvement in nutritional levels and overall health. Once users’ samples are analyzed, Baze delivers personalized, smart vitamin supplements right to their doorsteps based on their results. Founded by Philipp Schulte and Dr. Isam Haddad, Baze is educating consumers about the importance of taking supplements specific to their individual needs.

About Nature’s Way
Founded in 1969, Nature’s Way has been a pioneer in the health industry. Since then, Nature’s Way has evolved to encompass more than 1,000 supplements from Fortify® Probiotics and Alive!® Multivitamins to oils and herbal remedies. Embracing the values of wisdom, integrity, authenticity, and inclusivity, Nature’s Way turns to nature to find and further a better way to wellness. Through uncompromising standards, we deliver the highest quality products to our consumers to allow them to be at their healthiest. We’re on a continued mission to forward innovations that promote ancient health practices, connect with nature, and encourage everyone – from every farmer, herbalist, employee, and individual – to live their best life. This is how we pave the way to wellness.