BDMetrics Inc., a Baltimore, Md.-based developer of personalization technology for trade shows and associations, has raised $15 million in Series C funding. Greenhill SAVP led the round, and was joined by return backers Valhalla Partners, Grosvenor Funds, New Markets Growth Fund and Maryland DBED. The company had previously raised around $13 million.
Greenhill SAVP (“GSAVP”) announced today it has invested in BDMetrics, Inc. (“BDMetrics”). Greenhill SAVP led this Series C financing of $15 million with participation from existing institutional investors which included: Valhalla Partners, Grosvenor Funds, New Markets Growth Fund and Maryland DBED. As a result of this financing, Brian Hirsch, Managing Director of Greenhill SAVP, will join the BDMetrics Board of Directors.
BDMetrics, headquartered in