BelHealth-backed Geritrex taps Francis as sales and marketing EVP

Geritrex, a maker of over-the-counter drugs, has named John Francis as executive vice president of sales and marketing. Francis is a former vice president of OTC sales and marketing for North America for Taro Pharmaceutical Industries. Geritrex is backed by BelHealth Investment Partners.


New York, New York – November 1, 2016 – Geritrex (“Geritrex” or the “Company”), a leading manufacturer and distributor of topical, generic, over-the-counter (OTC) products and pharmaceuticals and a BelHealth Investment Partners (“BelHealth”) portfolio company, announced that John Francis has been hired as Executive Vice President of Sales and Marketing. Mr. Francis has extensive experience in the OTC pharmaceuticals space and will focus on expanding the Company’s current institutional channel and driving results in new sales channels, including retail private label.

Mr. Francis has over 18 years of successful leadership, strategy development and execution, business development, and sales and marketing experience in the consumer healthcare industry. Previously, Mr. Francis served as Vice President of OTC Sales and Marketing, North America for Taro Pharmaceutical Industries. Prior to his role with Taro, Mr. Francis worked for PL Developments, privately-owned, nationally recognized, private label, OTC manufacturer and distributor for approximately nine years, ultimately assuming the position of Chief Commercial Officer.

Tim Sawyer, Executive Chairman of Geritrex stated “We are pleased to have John Francis join our executive management team. John’s relationships across the OTC space in both the retail and institutional segments are very complementary to Geritrex’s existing business and support our strategy in both markets. I look forward to working closely with John as we build Geritrex into a national presence in the OTC and pharmaceutical market.”

Nathan Kronforst, Managing Director of BelHealth Investment Partners said, “Adding John to the Geritrex team builds upon the strong momentum that we’ve experienced over the past year and a half.

John provides the sales experience and relationships necessary to propel Geritrex forward over the next several years. We are excited about the management team that we have put together and look forward to Geritrex’s continued success.”

About Geritrex
Founded in 1978 and headquartered in Mt. Vernon, New York, Geritrex is a manufacturer and distributor of topical generic OTC products and pharmaceuticals to patients in institutional healthcare settings. Since inception, Geritrex has evolved from a local direct distributor to a national provider through wholesale distributors. The Company’s top selling products are ointments, cream, lotions, balms and shampoos.

Geritrex’s prominent list of customers includes: the Veterans Administration, Columbia Presbyterian Hospital, Albert Einstein Hospital, St. Jude Hospital, Mayo Clinic and Duke University Hospital.

About BelHealth Investment Partners
BelHealth Investment Partners, based in New York, is a healthcare private equity firm focused on lower middle market companies. BelHealth has a unique combination of investing, executive management and entrepreneurial experience. BelHealth acquires majority positions in entrepreneur-owned companies that it believes would benefit from its extensive operating and private equity investment expertise. The firm typically invests $20-50 million per platform company across three core healthcare segments: Services, Products and Distribution. BelHealth is currently investing from Fund II, a $350 million fund.