Beringea, a Detroit, Mich.-based venture and expansion-stage capital investor, has invested $3.2 million in InSkin Media, a London-based advertising network.
Beringea, Michigan’s largest and most active venture and expansion-stage capital investor, has invested $3.2 million in InSkin Media – an advertising technology and digital media specialist.
InSkin Media will use the growth capital investment to expand its UK operations, develop additional technology formats including mobile (to complement its new PageSkin Tablet format) and build on international opportunities. The company recently opened an office in Hamburg, Germany (InSkin Media GmbH).
InSkin Media has developed user-friendly, market-leading online advertising formats which deliver high yields for many of the UK’s biggest publishers and content distributors, such as The Telegraph and The Independent. The firm also provides brand campaigns for blue-chip companies, such as American Express, Disney, Samsung and Ford.
InSkin Media launched its commercial activities in 2009 and today, employs 36 people in its offices in London, Hamburg and Stockholm. In 2012, the company will deliver 500 advertising campaigns through its premium, rich media advertising network.
In May, InSkin Media won three prestigious prizes at the inaugural British Media Awards, and also won Media Momentum’s Award as the fastest-growing digital business in Europe in 2011.
Trevor Hope, chief investment officer for Beringea, commented: “We have a strong track record of investment in the media sector, and are keen to back small, private media companies like InSkin Media. ISM has a clear market offering, a strong management team and real growth aspirations.
“We are very pleased to be working with Hugo, who has exactly the right experience to take InSkin Media into its next stage of growth.”
Hugo Drayton, CEO for InSkin Media, added: “We are excited to be collaborating with Beringea, whose successful history and knowledge of digital media will complement ISM’s strengths. Trevor is the ideal partner for ISM; we look forward to working together to build a successful international business.”
Beringea offers advice, guidance and capital to support growing businesses. With capital, experience and offices in the U.S. and UK, Beringea’s award-winning team offers its portfolio companies the resources to develop strategy, evaluate growth opportunities and build value in a range of sectors, including health care and life sciences, clean technology, advanced manufacturing, media, Internet technologies and specialized consumer products. Beringea is the co-manager of the InvestMichigan! Growth Capital and Mezzanine Funds in the U.S., as well as the ProVen VCT family of funds in the UK, among others. For more information, visit www.beringea.com.
About InSkin Media
InSkin Media is an innovative advertising technology business, based in London, with offices in Hamburg and Stockholm. ISM’s effective, user-friendly, creative formats wrap around online video players and web pages, delivering high value to ISM’s premium publisher and brander advertiser partners. ISM’s trademarked formats include: InSkin Video; i-Roll; PageSkin; PageSkin Tablet.