Bezier, a European in-store marketing company, has acquired UK-based Coutts Retail Communications. No financial terms were disclosed. Bezier is a portfolio company of MidOcean Partners.
MidOcean Partners, a leading private equity firm with offices in
Graham Clempson, European Managing Partner at MidOcean Partners, said, “We are very pleased with the performance of bezier and we are committed to continuing its growth organically and through carefully selected acquisitions. We believe that point-of-sale marketing will continue to outpace other advertising spend as branded companies and retailers focus their advertising dollars on reaching customers where they make their purchase decisions. bezier's acquisition of Coutts will also help us expand the breadth and impact bezier's services to its pan-European clients.”
Mark Shaw, bezier's Chief Executive, said “This acquisition will offer further strength and depth to the bezier group and gives us unrivalled creative and production capability for the retail market.” Shaw added that “CRC's creative hub in Soho offers bezier a London base and its sites in France and Germany will help us better service many of our customers who conduct pan-European campaigns.”
Alan Wild, Chairman of CRC, said, “We are very excited to join the bezier group. Our combined expertise and complementary services will make us by far the biggest and most specialized group in Europe.”
bezier is a privately owned in-store marketing company based in the UK, backed by investors MidOcean Partners.
About MidOcean Partners
MidOcean Partners is a premier private equity firm focused on the middle market. With offices in New York and London, MidOcean is committed to investing in high quality companies with stable market positions and opportunities for growth in the United States and Europe. Targeted sectors include consumer and leisure, media and communications, business services and industrials.
bezier is Europe's largest in-store marketing company and offers consultancy and design for (point of purchase) advertising and in-store marketing activity. The firm also has the largest POP focused production and logistics operation in Europe which is complemented by bezier's tailor made e-solutions which enable in-store activity to be ordered and managed online. bezier is sole supplier to a broad portfolio of blue chip brand manufacturers and retailers.