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BGF-backed Adestra recruits Shore as CFO

UK-based Adestra, a provider of marketing technology software and services, has named Bradley Shore as chief financial officer. Previously, Shore worked at The Pervasive Group of Companies where he served as group finance and commercial director. Adestra is backed by Business Growth Fund.


LONDON, March 27, 2017 /PRNewswire/ –Adestra, a leading provider of innovative marketing technology software and services, announces the appointment of Bradley Shore to its Board of Directors as Chief Finance Officer. Based in the company’s UK office, Shore brings more than 20 years of senior financial management experience in the technology and software industry to his new role.

Adestra have been providing enterprise-level digital marketing technology solutions to organizations around the globe since 2004. Our clients trust our proven email, automation, social, and mobile marketing technology to deliver successful and cutting-edge marketing programs to their valued customers.We were founded on the principle that marketing success takes more than technology, and that’s why customer service is at the heart of our business. We’re not just Software as a Service, we’re Software AND a Service.

He spent the last decade at The Pervasive Group of Companies as Group Finance & Commercial Director, and now joins Adestra at an exciting time following its successful expansion in the US and Australian markets. With 500-plus clients worldwide across a number of key sectors, Adestra has experienced annual double-digit revenue growth for more than a decade.

“I saw a big opportunity at Adestra,” Shore said. “As a private equity-backed SaaS business in the MarTech space, Adestra is being increasingly recognized as the “go-to” partner for enterprise clients worldwide. I’m looking forward to further accelerating the company’s growth by supporting its already-successful international expansion efforts and assisting the Board in achieving their expectations of the business.”

Henry Hyder-Smith, CEO at Adestra, comments: “Adestra is building a strong global client base and growing our market competitiveness across Europe, North America and Australia. Together with the recent multi-million dollar external investment, we are well positioned for the future. Brad is a strategic leader with an exceptional entrepreneurial spirit. I’m so happy to have him on board to help guide the company forward and realize our ambitious goals.”

Shore began his career with a software vendor and brings valuable experience in corporate finance transactions having overseen several acquisitions in previous roles. He is highly experienced in all lifecycles of business including successful turnaround, raising capital, MBO, Acquisition (Share & Asset Purchase), and Trade Sale/Exit.

About Adestra
Established in 2004, Adestra is a trusted provider of one-to-one email and lifecycle marketing solutions for global and growing brands.

The company’s industry-leading email platform provides a powerful infrastructure for contextual messaging, helping marketers communicate more effectively with their customers and subscribers. Its flexible structure and open integration architecture allows businesses to connect disparate technology platforms to create a seamless customer journey.

Along with a best-of-breed platform that drives customer engagement and boosts ROI, Adestra was founded on the principle that marketing success takes more than technology, which is why customer service is at the heart of its business. Adestra was a winner of the 2014 and 2017 Customer Focus Award from the Customer Service Institute, and continues to maintain one of the highest customer retention rates in the industry. It is trusted by top companies including UBM, FranklinCovey, Incisive Media and The London Symphony. For more information, visit .