BIA Digital Partners II, a Chantilly, Va.– based PE firm focused on expansion-stage companies, led financing and provided an equity co-investment with Patriot Capital II that enabled Vantage Media and BrokersWeb to merge.
BIA Digital Partners II LP (“BIA DP”), a private investment firm focusing on expansion stage companies, announced it has led a financing transaction and provided an equity co-investment, enabling the merger of Vantage Media, LLC and BrokersWeb, Inc. (together, the “Company”). Patriot Capital II, L.P. (“Patriot”) participated in the financing transaction.
Vantage Media, LLC, an El Segundo, CA-based technology-driven vertical performance marketing company, and Miami, Fla.-based BrokersWeb, Inc., the fastest growing leader in pay-per-click (PPC) advertising in the insurance vertical, have combined to create one of the world’s largest online performance marketing companies. The combined entity will focus on delivering new customers, via clicks and leads, to clients in the education, insurance and moving verticals. Vantage Media’s and BrokersWeb’s core competencies are highly complementary and will allow the combined company to further accelerate the vertical expansion and products that each company has developed separately.
“I am pleased to have BIA DP partner with the Company on this transaction. They thoroughly understand the performance marketing sector, were responsive and provided a financing solution that will contribute to the Company’s continued growth,” said Rob Chrone, CFO of the Company.
“In Vantage Media and BrokersWeb, we found two category leaders, each executing on robust strategic growth plans,” said BIA DP Partner Damien Dovi. “The merger of the two companies results in a market leader with strong technology, product, media and customer service capabilities. This is a professional organization, well run, and emblematic of the type of company BIA DP seeks to partner with. We are proud to add the Company to our portfolio.”
About BIA Digital Partners
BIA Digital Partners is a private investment firm, managing approximately $280 million. Financing is available for acquisitions, organic growth, recapitalizations and leveraged/management buyouts among other purposes. BIA Digital Partners maintains a focus on expansion-stage companies operating in the media, telecommunications, consumer internet and technology-enabled business and consumer services segments. Investments range from $5 to $18 million and are typically in the form of subordinated debt with warrants or preferred equity. For more information, visit www.biadp.com .
About Patriot Capital II, L.P.
Patriot Capital is a leading source of growth capital for middle-market companies seeking to finance business expansion, acquisitions, management buyouts or balance sheet recapitalizations. Patriot Capital II and its predecessor Funds, Allegiance Capital and Patriot Capital I have over $270 million of capital under management. Patriot Capital utilizes a disciplined investment strategy developed over many years that focuses on capital preservation, consistent earnings growth and income generation. Patriot Capital has invested in and managed companies successfully through varying periods of economic expansion and contraction. We understand and employ successful strategies and tactics needed to guide our companies through these periods.
About Vantage Media
Vantage Media specializes in delivering qualified customers to leading brands in the Education, Insurance and Moving verticals on a pay-for performance basis. Driven by, and accountable to, client ROI, Vantage Media focuses on quality online media to find customers where and when they are buying. Vantage Media, based in El Segundo, California, has received numerous industry accolades and has been named to the Deloitte Fast 500 and Inc. 500. For more information, please visit www.vantagemedia.com .
About BrokersWeb Inc.
Founded in 2004, BrokersWeb is a leading premium pay-per-click (PPC) marketing network for over 150 top-raated insurance and mortgage clients. The company has grown into one of the leading ROI-driven, online marketing channels for PPC advertisers, delivering tens of thousands of ultra-targeted consumers to its clients on a daily basis. The company’s websites and publisher partners reach millions of qualified, in-market consumers every month. BrokersWeb was recognized in 2011 as the #1 fastest growing insurance company in the Inc. 500. For more information, please visit www.brokersweb.com .
SOURCE: BIA Digital Partners