The Blackstone Group has invested in Outerstuff, a designer, manufacturer and marketer of licensed children’s sports apparel for major sports leagues in North America. Blackstone will invest alongside founder and chief executive officer Sol Werdiger, who will roll over equity in the deal. Blackstone will share equal economics and governance with current shareholders.
Outerstuff, Ltd., (“Outerstuff” or the “Company”) the leading designer, manufacturer and marketer of licensed children’s sports apparel for all of the major sports leagues in North America, today announced that it has closed an investment from private equity funds affiliated with Blackstone (NYSE: BX) (“Blackstone”). Blackstone will invest alongside founder and CEO Sol Werdiger, who will roll over equity in the transaction, and Blackstone will share equal economics and governance with the current shareholders. Blackstone will support Outerstuff in the next phase of its growth as it expands its presence in the sports apparel industry, both domestically and internationally.
“At Outerstuff, our vision is to become the preeminent global provider of apparel serving our sports league and brand partners,” said Sol Werdiger, Outerstuff founder and chief executive officer. “Our partnership with Blackstone gives us the financial resources and expertise we need to realize that vision. I am extremely excited about working with Blackstone as we begin the next chapter of our growth story.”
Outerstuff has established itself as an industry leader in the branded youth apparel market by leveraging its in-house design team, low-cost manufacturing, sophisticated demand-planning methodology and long-standing relationships with the leagues, brands, and retailers. Outerstuff designs and produces children’s jerseys, t-shirts and other clothing items for the leading brands in American sports, including the NFL, MLB, NBA, NHL, MLS, US Olympic Committee, and more than 200 leading colleges and universities, as well as Adidas’ youth apparel. Outerstuff collaborates closely with its league and corporate partners and is viewed as a trusted partner in their apparel business.
“Sol Werdiger is a visionary entrepreneur who has built Outerstuff into a unique and important strategic partner to sports leagues and sports apparel companies alike,” said Peter Wallace, a Senior Managing Director with Blackstone’s Private Equity business. “We are excited to partner with Sol and his outstanding management team and we look forward to supporting Outerstuff’s continued growth and expansion.”
Sullivan & Cromwell served as legal advisor to Outerstuff during the transaction. Blackstone was advised by Wells Fargo Securities and Simpson Thacher & Bartlett LLP.
About Outerstuff, Ltd.
Outerstuff is a leading designer and manufacturer of branded youth apparel for the major sports leagues in North America as well as Adidas and more than 200 leading colleges and universities. The Company operates via exclusive contracts with the leagues to produce their branded youth apparel, which it sells through specialty sporting goods stores and leading general retailers. Headquartered in New York, New York, Outerstuff was founded in 1983 by Sol Werdiger, who continues to be CEO today, and has built a market-leading position by delivering high quality products and sales performance to its league and apparel partners. For additional information on Outerstuff, visit www.outerstuff.com.
Blackstone is one of the world’s leading investment and advisory firms. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, the companies we advise and the broader global economy. We do this through the commitment of our extraordinary people and flexible capital. Our asset management businesses include investment vehicles focused on private equity, real estate, hedge fund solutions, non-investment grade credit, secondary funds, and multi asset class exposures falling outside of other funds’ mandates. Blackstone also provides various financial advisory services, including financial and strategic advisory, restructuring and reorganization advisory and fund placement services. Further information is available at www.blackstone.com. Follow Blackstone on Twitter @Blackstone.