Blue Point Capital Partners recaps Trademark Global

Blue Point Capital Partners said Thursday that it has completed a recapitalization of Trademark Global. No financial terms were disclosed. Headquartered in Lorain, Ohio, Trademark is a virtual manufacturer and distributor to online retailers.


CLEVELAND, OH–(Marketwired – Nov 21, 2013) – Blue Point Capital Partners announced today the recapitalization of Trademark Global, Inc. (Trademark). Headquartered near Cleveland in Lorain, OH, Trademark is a leading virtual manufacturer, fulfillment service provider and wholesale distributor of branded and licensed products to mass-market online retailers.
Founded in 1999, Trademark ( is an established player in the highly fragmented U.S. market for hard goods sold to large online retailers, and its customer base includes 25 of the top 100 U.S. online retailers. Trademark develops and supplies a full line of high-quality, value-priced products across ten major product categories, with dependable, rapid shipping capabilities, including drop-shipping services.
Blue Point, with offices in Charlotte, Cleveland, Seattle and Shanghai, is one of the largest resident private equity firms in each of its target markets. As reflected by its investment in Trademark, the firm seeks to invest in middle-market companies that fit naturally within its regionally sourced, growth-oriented investment strategy.
“We are excited about the opportunity to work alongside a strong management team in an industry that is expected to continue on its path of rapid growth,” said Sean Ward, a partner with Blue Point. “We believe that Trademark’s market leadership in many of its product categories and its reputation as a trusted and valuable vendor create a robust platform for attractive and strategic opportunities.”
Blue Point will bring operating and supply-chain resources to the Company, assisting with expanding its product offering and supporting geographic expansion, technological innovation and add-on acquisitions.
Dan Sustar, chief executive officer of Trademark, said, “Blue Point’s industry resources and strategic approach make it the ideal partner for Trademark as we continue to bring quality products efficiently to the marketplace. Blue Point is uniquely positioned to bring numerous value-add tools, including Asian capabilities and supply-chain optimization, to the table. Most importantly, Blue Point fits very well with our strategy and we look to benefit from the domestic and international growth opportunities now available through our partnership.”
Blue Point Capital Partners ( is an established private equity firm managing over $800 million in committed capital. Leveraging fully staffed offices in Charlotte, Cleveland, Seattle and Shanghai, Blue Point’s entrenched regional presence affords it the opportunity to establish relationships on a local and regional basis with entrepreneurs and their trusted advisors, while simultaneously providing the resources of a large, international firm. Blue Point has a 23-year track record of partnering with companies in the lower middle market where it can bring about accelerated growth and transformative change in partnership with its companies, their management teams and Blue Point’s network of operating resources. Blue Point is one of only a few middle-market private equity firms with a presence in the economies of both the United States and China, and the firm’s experience with cross-border management and value drivers has provided a distinct advantage for its portfolio businesses. Blue Point invests in manufacturing, distribution and service businesses generating $20 million to $200 million in revenue.