Blue Software buys Kodak’s Design2Launch

Blue Software, which is backed by Diversis Capital, has acquired Eastman Kodak Company’s Design2Launch software and services business. Financial terms weren’t announced. Design2Launch provides brand graphics management technology.


BLUE Software Acquires KODAK Design2Launch Business

KODAK Design2Launch customers in Pharmaceutical,
CPG and Retail industries join growing list of global BLUE customers

CHICAGO, IL and STAMFORD, CT, MAY 4, 2016: BLUE Software, developers of BLUE™, the
leader in Brand Lifecycle Management (BLM) software-as-a-service (SaaS), announced today the
acquisition of Eastman Kodak Company’s (NYSE: KODK) Design2Launch software and services
business, a leading provider of Brand Graphics Management technology, as part of its ongoing
growth and expansion strategy. The expert KODAK Design2Launch (D2L) team and technology
expand BLUE’s established, market-leading position. The addition of D2L’s global brand
customers solidifies BLUE’s dominance in pharmaceutical, consumer products, retail and
industrial chemical sectors.

This is the second acquisition by BLUE and its financial partner Diversis Capital thus far in 2016
and demonstrates the continuing growth and technology innovation commitment BLUE has made
to customers, and the marketplace. BLUE Software will integrate D2L with their existing
operations acquiring all technology, IP, customer contracts and employees. The combination
brings a best of breed approach for pharmaceutical, consumer goods, and retail, and creates one
of the largest skilled software development and services organizations with expertise in the
sophisticated needs of customers in regulated industries. The financial terms of the sale were not

“We are very pleased to welcome the Design2Launch team, customers and partners to BLUE,”
said Stephen Kaufman, Chief Product Officer at BLUE Software. “D2L has been an influential
force in the workflow space for many years. Adding them to our team will be a natural addition to
our technology portfolio and they definitely share our deep passion for our markets. The D2L
organization and customers complement our leadership in the CPG, retail, and pharmaceutical
space. In fact, we now count 8 of the top 10 global pharmaceutical companies as BLUE
customers.” Kaufman further commented, “D2L’s agile development approach is already an
embedded aspect of their culture, which will only accelerate our integration and development
capabilities. Additionally, their team enhances our existing regulatory validation skills with
additional methods, tools, and talents to bring continued value to customers and the

“Design2Launch is very pleased with the opportunity to join BLUE,” said Dennis Reaves, VP &
General Manager Design2Launch. “BLUE’s commitment to industry leadership and investment in
technology innovation is second to none. We have spoken with many customers and partners,
and received positive responses and support for the acquisition. The cultural alignment between
organizations gives me great confidence in the value that our customers will receive by combining
the two.”

Current BLUE and KODAK D2L customers and partners can expect no disruptions, only
improvements as a result of this acquisition, including faster product development and enhanced capabilities that arise from the combined strengths of both development teams. Customers will
continue to receive support from their current contacts. All current customer, partner, and OEM
agreements remain unchanged.

About BLUE Software:

BLUE Software develops Brand Lifecycle Management software to help Consumer Products
(FMCG/CPG), Life Sciences, and Retail companies achieve global visibility into the business
processes that drive the execution and compliance of their brands efficiently across media
worldwide. Its robust, enterprise-level software-as-a-service (SaaS) platform BLUE enables
more than 81,000 users and 3,100 companies worldwide to work smarter every day with
automated workflow, online proofing, digital asset library, and additional

About Kodak

Kodak is a technology company focused on imaging. We provide – directly and through
partnerships with other innovative companies – hardware, software, consumables and
services to customers in graphic arts, commercial print, publishing, packaging, electronic
displays, entertainment and commercial films, and consumer products markets. With our
world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is
helping customers around the globe to sustainably grow their own businesses and enjoy
their lives. For additional information on Kodak, visit us at, follow us on Twitter
@Kodak, or like us on Facebook at KodakNow.