Boathouse Capital’s Colortree Buys Direct Impressions

Boathouse Capital portfolio company Colortree Group has acquired Direct Impressions. The addition of Direct Impressions will help accelerate Colortree’s strategy of building a full-service provider to the direct mail industry.


Boathouse Capital is pleased to announce that its portfolio company Colortree Group, Inc. (“Colortree”) has acquired Direct Impressions, Inc. (“Direct Impressions”) in December 2012. The addition of Direct Impressions accelerates Colortree’s strategy of building a leading full-service provider to the direct mail industry, doubles its production capacity, and bolsters Colortree’s senior management team.

Established in 1997 and headquartered in Richmond, Virginia, Direct Impressions offers complimentary services to Colortree’s envelope and direct marketing materials business. Direct Impressions will add capabilities as a full service printer of direct mail solicitations and commercial products including continuous forms, folded inserts and cut sheets. Using web printing technology and offering comprehensive direct mail service from concept to pre-press to delivery, Direct Impressions has an industry reputation for high quality, dependable service, and quick turnaround times.

“We are excited about the opportunity to team up with Direct Impressions,” said J.E. “Pat” Patterson, Colortree’s Chief Executive Officer. “Direct Impressions represents a great opportunity to strengthen our current service offering, double our production capacity and the potential to increase overall sales by 50%. Direct Impressions also signifies the first step towards becoming a full-service direct mailing solutions provider. Direct Impressions’ current CEO, Mark Smith, will be of great help as we continue to scale the business and define the exciting future of Colortee.”

The completion of the Direct Impressions transaction represents Colortree’s first add-on acquisition under Boathouse Capital’s ownership.

Dominion Partners advised the Direct Impressions’ sellers.

About Boathouse Capital
Boathouse Capital is $120 million private equity firm that invests mezzanine debt and equity into lower middle market businesses across the U.S. Based in Wayne, PA, Boathouse Capital invests $3 million to $12 million into companies in a variety of industries generating EBITDA of $2 million or greater.