Boutique fitness attracts private equity muscle

'When you drive loyalty, you can drive price. And therefore revenue per member and lifetime value,' says L Catterton's Marc Magliacano.

The boutique fitness space makes up a small piece of the overall fitness sector. But a recent grouping of deals involved in the space hints at potential PE interest.

In January, Princeton Equity Group took a minority stake in Barry’s Bootcamp, a boutique fitness studio chain. And in September, L Catterton acquired Solidcore, a fitness studio operator.

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