BrightRoll Confirms Series B

BrightRoll Inc., a San Francisco-based online video advertising network, announced that it has raised $5 million in Series B funding. peHUB previously reported on the deal, based on a regulatory filing. KPG Ventures and Adams Street Partners were joined by return backer True Ventures.


BrightRoll, Inc., the world's largest video advertising network, announced today that it has secured $5 million in Series B funding from Adams Street Capital, KPG Ventures and, existing investor, TRUE Ventures. This brings the company's total venture funding to $6M since it launched in July 2006.


BrightRoll helps leading agencies, representing brands such as Walmart, Hewlett-Packard and Sony Pictures, launch and scale video campaigns across the industry's leading publishers. The one-year-old start-up will use the capital to continue to grow its agency and publisher relationships, as well as accelerate product development.


“Video advertising is the future of online marketing and we are exclusively focused on simplifying the process of targeting, distributing and executing online video campaigns,” said Tod Sacerdoti, co-founder and CEO of BrightRoll. “BrightRoll provides efficiency and technology to agencies today and we will continue to expand our solutions for agencies and brands moving forward.”


According to eMarketer, online video advertising will reach $4.1 billion by 2011 and, at that time, will be 25% as large as the $16.2B online search business. Since it's founding in 2006, BrightRoll has been a leader of this growth and has worked with the premier brands, agencies and publishers. To date, BrightRoll has served over 1 billion advertisements on over 100 publisher sites.


“We increased our investment in BrightRoll because the company is the emerging leader in a revolutionary category,” said Jon Callaghan, a partner at TRUE Ventures. “This is my third time working with the founders, Tod Sacerdoti and Dru Nelson, and I could not be more ecstatic about the team they are building.”

BrightRoll can execute video campaigns across more than 50% of the top 100 online media properties in the United States. The average BrightRoll video campaign reaches over 50 million unique users over a six week period. A video advertising innovator, BrightRoll is built entirely on proprietary video ad serving, targeting and optimization technology.


About BrightRoll

BrightRoll is the world's largest and most trusted video advertising network, having served more than 1 billion advertisements in 12 months. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry's leading publishers, including over half of the top 100 online media properties in the United States. BrightRoll's proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, CA. BrightRoll offers its service at


About TRUE Ventures

True Ventures invests in promising entrepreneurs at the earliest stages in the highest-growth segments of the technology market. The Partners at True have started over ten companies as founders, and True is designed by entrepreneurs, for entrepreneurs. The firm clearly understands both opportunities and challenges in the earliest stage of development and provides young companies with a powerful, seasoned partner.


About KPG Ventures

KPG Ventures, a San Francisco based venture capital firm founded by Vince Vannelli, brings capital, experience and strategic relationships to early and seed stage companies. KPG is committed to investing in talented people and actively supporting each portfolio company in building their business.


Adams Street Partners, LLC

Adams Street Partners has been making investments in private equity since 1972 and is also credited with establishing the industry's first institutional private equity fund of funds in 1979. Adams Street Partners has made over 140 investments with the objective of backing experienced management teams focused on high-growth markets. Investments are made primarily in companies in the technology, life sciences, and technology-enabled services sectors. Adams Street Partners currently manages $15 billion and has offices in Chicago, Menlo Park, London and Singapore.