Brynwood Partners’ wholly-owned subsidiary Golden Sun Holdings has acquired Newhall Laboratories, a maker of personal care brands including la bella, Monkey Brains and GroWorks. Terms of the deal were not released. The deal is the third personal care acquisition from Brynwood Partners VI L.P. Newhall is based in Santa Clarita, Calif.
Brynwood Partners VI L.P. announced today that it acquired Santa Clarita, California-based Newhall Laboratories through its wholly-owned subsidiary Golden Sun Holdings, Inc. Terms of the transaction, which closed yesterday, were not disclosed.
Newhall Laboratories is a leading marketer of widely recognized personal care brands including la bella, Monkey Brains and GroWorks. Newhall Laboratories was acquired by Brynwood Partners’ latest fund, Brynwood VI, and will operate as an independent platform company. This acquisition represents Brynwood VI’s third acquisition in the personal care sector.
“We are delighted to announce the acquisition of Newhall Laboratories”, said Dario Margve, Managing Partner, Brynwood VI. “We believe that this will be a great new platform investment for our firm and look forward to not only bringing renewed attention and energy to la bella, Monkey Brains and GroWorks, but also to adding complementary brands to the company in the future.”
Brynwood Partners has a strong track record of making acquisitions in the personal care sector with investments such as J.B. Williams Company, Inc., a leading marketer of the Aqua Velva, Lectric Shave, Brylcreem, Cepacol and Williams Mug Soap brands and, most recently, High Ridge Brands Co. Brynwood VI created High Ridge Brands through two separate transactions, one with The Procter & Gamble Company and one with Unilever. High Ridge Brands acquired the Zest personal cleansing brand from Proctor & Gamble in January 2011 and the Alberto VO5 and Rave hair care brands from Unilever in August 2011. Based in Stamford, CT, High Ridge Brands has grown to approximately $200 million in sales in a nine month period.
About Brynwood Partners:
Founded in 1984, Brynwood Partners is an operationally-focused private equity fund that makes control investments in lower middle market companies. Brynwood Partners targets companies operating in the following sectors: (a) consumer products, (b) light manufacturing with low capital intensity and (c) business services.
Brynwood Partners is currently managing over $500 million of private equity capital for its limited partners who include U.S. and international pension funds, fund-of-funds, endowments, high net worth family investment offices and financial institutions.