Hero Group seeks buyer for Signature Brands

Hero Group, Signature Brands, Rothschild & Co, private equity, merger, M&A
donuts in multicolored glaze close-up. Photo courtesy itakdalee/iStock/Getty Images
  • Signature launched in 1951 as Pioneer Decorating
  • Signature Brands generates about $25 mln EBITDA
  • Hero hired Rothschild to run Signature process: sources
 Hero Group’s sale of Signature Brands LLC is expected to attract middle-market private equity firms. Hero has hired Rothschild & Co to run a process for Signature Brands, sources said. Signature Brands provides specialty and holiday decorating products, like sprinkles, sanding ...

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