Need to Meet: Stephen Robert Morse, Head of Marketing, Communications, Advertising, Skillbridge

Consultants never seem to be in short supply: In the United States alone, there are some 250,000 individual consultants and consulting firms with fewer than 20 employees, according to estimates by start-up Skillbridge. And beyond that, you have the thousands of consultants working at the McKinsey & Cos and Bain & Cos of the world.

But the sheer number of consultants available presents a big challenge. Assuming you don’t have the budget to hire one of the big guns, how do you make sure that your project and your consultant are a good match? And ...

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