Retail adviser Traub’s PE group targets $250 mln for debut fund

Traub Capital, formed by executives with private equity and industry experience, is targeting $250 million for its debut fund focused on consumer and retail investments, sources told Buyouts.

Traub Capital is the PE group of Marvin Traub Associates, a global business-development firm in the consumer and retail sector.

The firm is run by Brian Crosby, Mortimer Singer and Geoffrey Lurie.

Crosby was a partner at Falconhead Capital from 2002 to 2012. He worked at Sycamore Partners for more than a year before joining Traub Capital in January 2016, his LinkedIn profile shows.

Singer is chief executive and Lurie is president and chief operating officer of Traub.

Traub Capital focuses investments on apparel and accessories, health, beauty and wellness, specialty retail, consumer products and food, beverage and restaurant segments in the lower-middle market. The firm seeks to invest $20 million to $30 million in companies with revenue ranging $50 million to $250 million.

Traub Capital also has a bench of operating partners including Tom Andruskevich, former vice chairman and president of Birks & Mayors; Laura Hall, former president of accessories for Polo Ralph Lauren; and Bill Lane, former vice president of new business markets for QVC.

In 2015, Traub Capital invested in custom menswear brand Knot Standard with products that include suits, shirts, outerwear, casualwear and accessories, a statement at the time said.

Action Item: Reach out to Traub Capital: info@marvintraub.com

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