BV invests in digital marketing firm C-4 Analytics

BV Investment Partners has made an undisclosed investment in C-4 Analytics. Headquartered in Saugus, Massachusetts, C-4 Analytics is a digital marketing firm. In addition to the funding, BV principal Justin Harrison and Mike Ricciardelli, an operating advisory board member of BV, have been appointed to C-4 Analytics’ board.

PRESS RELEASE

BOSTON, January 18, 2017 – BV Investment Partners (“BV”), a middle-market private equity firm focused on the business services and IT services sectors, today announced that it has partnered with the management of C-4 Analytics, LLC, one of the fastest-growing digital marketing firms in North America. Through this partnership, C-4 Analytics will accelerate the expansion of its technology platform, service offerings and client services to further its leadership in the tech-enabled digital marketing sector. C-4 Analytics’ founders Michael Weiss and Justin Cook will maintain a majority interest and will continue day-to-day management of the company.

Founded in 2009, C-4 Analytics has twice been named to the Inc. 500 list of fastest-growing companies in North America. C-4 Analytics has an extensive footprint in the North American automotive marketing space, as well as clients in energy, health care and retail. The company has won more than 25 national and international awards for its campaigns since 2015, and has been named a Best and Brightest Places to Work for four years in a row.

“We got here by focusing on the unique needs of each of our clients, and the partnership with BV will help us to deliver an even higher level of service,” said Mike Weiss, Managing Partner of C-4 Analytics.

C-4 Analytics has distinguished itself with a suite of solutions that are fully customized for each client and a relentless focus on delivering the highest possible return on marketing investment. With capabilities in paid search marketing, behavioral targeting, display advertising, search engine optimization and social media marketing, C-4 Analytics offers enterprise-level digital marketing services that allow businesses to cost effectively find and target their customers, in real time.

“BV brings the benefit of significant industry experience, a global network and long-term capital to help us expand on the success of our world-class Technology Enabled Sales and Marketing Insights (TESMI)™ platform,” said Justin Cook, Executive Vice President of C-4 Analytics.

Justin Harrison, Managing Director of BV, said, “C-4 is an opportunity to partner with a very strong management team leading a rapidly-growing business in a sector we know well. The sophisticated digital marketing techniques, analytics and tools that C-4 Analytics brings to bear as well as industry-leading customer service, has made C-4 a trusted partner to its many clients.”

Justin Garrison, Principal of BV, said, “C-4 has grown dramatically since its founding and is recognized for developing and delivering innovative and highly effective digital marketing services. We’re excited to partner with the C-4 team to provide the support and resources necessary to execute on an exciting growth plan.”

C-4 is the tenth investment out BV’s eighth Fund. Justin Harrison and BV’s Operating Advisory Board member, Mike Ricciardelli, will join C-4’s Board.

About C-4 Analytics
Headquartered in Saugus, Mass., C-4 Analytics is a top-10 company on Deloitte’s 2014 Technology Fast 500, a fastest-growing private company on the Inc. 5000, a certified Google Premier Partner and the first agency to bring accountability to online marketing. C-4 Analytics delivers real, measurable results to its clients by using analytics to identify and track customer-acquisition channels — and the related costs — so that they can determine which marketing streams are most profitable. Learn more at http://www.c-4analytics.com.

About BV Investment Partners
BV Investment Partners is currently investing its eighth private equity fund. The firm is one of the oldest and most experienced sector-focused private equity firms in North America. Since its founding in 1983, the firm has invested over $2.9 billion in 88 companies, actively targeting investments in the business services and information technology services industries. For more information, please visit www.bvlp.com.