BV sells Reimagine to Dynata

BV Investment Partners has sold Reimagine Holdings LLC to Dynata. No financial terms were disclosed. Westport, Connecticut-based Reimagine is a provider of data creation and technology-enabled business intelligence.


BOSTON, February 21, 2019 – BV Investment Partners (“BV”), a middle-market private equity firm focused on the business services, software and IT services sectors, today announced the sale of Reimagine Holdings LLC, a global leader in data creation and technology-enabled business intelligence. Reimagine was acquired by Dynata, a global leader in first-party data and data services.

Reimagine Holdings is comprised of several business units, including Critical Mix, a leading provider of online survey and digital data; MarketSight, a cloud-based SaaS data analysis and visualization platform capable of connecting with any data stream; and PopResearch, an automated brand and communications market research platform. The company was founded in 2011 and is based in Westport, CT.

Reimagine Co-founder and Managing Partner, Hugh Davis, said, “When we searched for a partner to help us get to the next level, we quickly realized that BV understood our business and shared our vision to provide a full suite of insights solutions to help our clients make intelligent business decisions based on real data. We are pleased to have worked closely with BV to drive this successful transaction.”

Justin Harrison, Managing Partner of BV Investment Partners, said, “Over the last two and a half years Reimagine has successfully executed on the aggressive growth plan we developed in partnership with management at the time of our investment. The Company has grown its executive team, developed several new data products and business offerings, expanded its customer base and completed five add-on acquisitions. As a result, the Company’s earnings have grown significantly and it is primed for the next stage of growth under new ownership.”

Keith Price, Reimagine Co-founder and Managing Partner, said, “By implementing a number of strategic initiatives, as well as the successful integration of five businesses with continued strong growth, the company today is differentiated in the market by its size, sophistication, and breadth of services that will continue to thrive as an integral part of Dynata.”

About Reimagine Holdings Group
Reimagine is a global leader in data creation for business intelligence, and has redefined the insights industry by acquiring and investing in growth-oriented, technology-enabled service companies. Reimagine’s portfolio companies help customers around the world efficiently create and transform data into business intelligence with simplified solutions for accessing analysis and automated solutions for accurately measuring the impact of brand communications. Reimagine operates globally with locations throughout North America, Europe, and Asia-Pacific.

About BV Investment Partners
BV Investment Partners is currently investing its ninth private equity fund. The firm is one of the oldest and most experienced sector-focused private equity firms in North America. Since its founding in 1983, the firm has invested over $3.4 billion, actively targeting investments in the business services, software and IT services industries. For more information, please visit []