- In his new role, Cavanaugh will continue to drive growth within OFC’s core military, law enforcement and first responder customer bases
- OFC is a supplier of “Made in the USA” tactical footwear to the U.S. Department of Defense
- Previously, Cavanaugh served as partner, executive vice president for Soldier Unlimited
Original Footwear Company, a portfolio company of Brand Velocity Group, has named Mark Cavanaugh as CEO. He will be succeeding founder Kevin Cole, who will remain on the board of directors.
OFC is a supplier of “Made in the USA” tactical footwear to the U.S. Department of Defense.
“Building brands, forging authentic partnerships, and helping companies unlock their full potential have always been my top priorities,” said Cavanaugh in a statement. “We live in a world where employees and consumers alike value brands that stand for something. I am truly excited to drive OFC’s mission of serving those who serve us: law enforcement officers, military operators, first responders, and other uniformed professionals.”
In his new role, Cavanaugh will continue to drive growth within OFC’s core military, law enforcement and first responder customer bases, as well as create new partnerships with leading national retailers where OFC’s products have crossover appeal with consumers.
Previously, Cavanaugh served as partner, executive vice president for Soldier Unlimited – a progressive agency of dedicated brand builders. Cavanaugh also brings to OFC over 30 years of experience leading teams and launching category defining products at global footwear and apparel brands including Under Armour, New Balance, and Nike.
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